Evaluating a shopping mall’s tenant mix is a critical step for retailers before signing a lease, as the surrounding businesses directly impact foot traffic and brand alignment. Leveraging data-driven insights—such as those provided by the Almanac platform and PassBy AI integrations—allows…
How to Build a Monthly Competitive Traffic Report in 5 Minutes
Using the PassBy Almanac platform, users can create a competitor traffic report in less than 5 minutes and get updates every month straight to their inbox. Keep an eye on your competitors and get insights you need when you need it. …
How to Track Competitor Performance Across Location Type
When making a competitor traffic report, getting into the specifics about how your competitor’s stores are performing is crucial. Our location type filters are there to help you analyze mall, non-mall, community, and other store types in detail. To track competitor…
How to Validate a New Store Location Before Signing a Lease Using PassBy’s LLM Tools
Before signing a lease, we recommend that you: We’ll run you through each of those steps so you can feel confident signing your new lease. Using our AI tools, this will take you less than 5 minutes to complete. 1. Validate…
7-Eleven Is Closing 645 Stores. The Foot Traffic Data Shows Why, and Who’s Actually Winning
7-Eleven is closing 645 stores across North America this fiscal year. It is the fifth consecutive year the chain has closed more locations than it has opened. The parent company, Seven & i Holdings, frames this as a strategic pivot toward…
What Is a Customer Profile? The Retailer’s Guide to Profiling Store Visitors
Almanac’s Brand Visitors view showing how Alo Yoga’s actual visitor age profile (blue) differs from the national population (green). The gap between who lives nearby and who actually visits is the gap that separates useful profiling from expensive guesswork. A customer…
Introducing Places 2.0: Smarter Benchmarking, Cleaner Navigation, and Share-Ready Insights
We’re excited to announce the launch of Places 2.0, a major update to one of the most-used sections of the Almanac platform. This release is about one thing: helping you find answers faster. Over the past several months, we’ve reviewed dozens…
Top 12 Must-Watch Retail Brands in 2025
As the 2024 calendar year comes to an end and 2025 kicks off, pass_by is looking at the top brands to add to your radar this year. 2025 is set to be full of surprises from big retailers closing stores to…
Most Popular Fast Food Chains in America + Foot Traffic Data
Welcome to the ultimate guide on America’s most popular fast food chains and foot traffic data to prove it. Ever wondered if there are really more Subways than McDonald’s in the U.S.? We’ve got the insights and data to quench that curiosity….
Urban vs Suburban Retail: Differences & Benefits for Retailers
Suburban retail, since 2020, has outperformed urban retail because of economic factors. What does the rise of suburban retail mean for the industry and will the trend flip once again in the future? We take a look at everything from foot…