pass_by is changing geospatial forever.

Welcome to pass_by, your trusted partner in geospatial data and predictive analytics. We are a global entity revolutionizing the retail landscape with our AI-driven geospatial solutions.

_Our team

Meet the brilliant minds behind pass_by.


↳ Sam Amrani - Founder & CEO


↳ Ricardo Masferrer Oliveira - COO & General Counsel


↳ Dylan Evaldsson - Chief Revenue Officer


↳ Matt Taaffe - Product Lead


Alfonso García de Corral - VP Data Science

↳ Pablo Gómez Pérez - VP of Data Science

_Our values

city above
↳ Innovation

We’re constantly pushing the boundaries of what’s possible in geospatial intelligence.

↳ Accuracy

We believe in data integrity, ensuring our partners receive only the most reliable insights.

↳ Collaboration

Our success is intertwined with the success of our partners. We grow together.

↳ Transparency

In an industry built on data, we prioritize openness and clarity in all our interactions.

pass_by's investors and advisors

At pass_by, our commitment to excellence doesn’t go unnoticed. Over the years, we’ve been honored with numerous awards, recognizing our innovative approach to geospatial data and our unwavering dedication to providing the highest quality insights to our clients.

Victor LL Chu, CBE

Founder & Chairman, First Eastern Investment Group.

Thor Bjorgolfsson

Founder & Chairman, Novator Partners LLP

Eric Sprunk

Former Chief Operating Officer, Nike, Inc.

Francisco Crespo

Fmr. Chief Growth Officer, Coca Cola Inc.

Rob Lowe

Actor & Investor

Brent Hoberman, CBE

Co-Founder, Founders Forum,

_Geospatial data that changes the game

At pass_by, we pride ourselves on delivering data that stands out in its accuracy and reliability. Unlike many other providers, our data undergoes rigorous verification through ground truth validation, ensuring that the insights you receive are not just vast but also anchored in reality. This meticulous approach to data validation means that when you work with pass_by, you’re accessing a gold standard in geospatial information, giving you the confidence to make informed decisions based on data you can trust.

_Our impact

Over the years, pass_by has transformed the operations of countless businesses, from optimizing retail store locations to informing high-stakes financial decisions. Our case studies showcase the tangible impact of our data on various industries

Read all of our case studies →


Aphamap are using our foot_traffic data to power their platform to help CRE underatstand inventory better and more effectively.

↳ Alphamap


Through our collaboration with Clear Channel Outdoor, we’re enhancing their understanding of real-world ad interactions and the subsequent consumer actions.

↳ Clear Channel


pass_by’s scaled and accurate foot_traffic data helps Scanbuy attribute visits to CPG retail locations, complementing coupon redemption from their users.

↳ Scanbuy