Is Halloween Becoming Bigger Than Christmas? What Foot Traffic Data Reveals in 2026
Christmas remains the bigger retail traffic driver in the US, but Halloween is showing signs of renewed momentum in some categories. An analysis of retail visits from 2020 to 2025 reveals how the two seasonal occasions
How to Analyze a Retail Corridor’s Visit Volume
This guide provides a comprehensive walkthrough on how to analyze a retail corridor’s visit volume using PassBy’s suite of location intelligence tools. From rapid AI-powered queries with Otto across Claude, C
Stop Fixing the Wrong Problem: The ROI of Retail Store Diagnostics
You’ve been in that Monday morning meeting when a store dips. Someone has to decide why. A narrative wins the room, driven by whoever speaks with the most authority. A decision is locked in: swap out the
The ROI cost of choosing the wrong site
A weak store location can cost several times more than the revenue it fails to generate. Here’s how to quantify the real economic risk before signing the lease. “A store doesn’t need to miss its revenue t