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How to Evaluate a Shopping Mall’s Tenant Mix Before Signing a Lease

Evaluating a shopping mall’s tenant mix is a critical step for retailers before signing a lease, as the surrounding businesses directly impact foot traffic and brand alignment. Leveraging data-driven insights—such as those provided by the Almanac platform and PassBy AI integrations—allows…

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7-Eleven Is Closing 645 Stores. The Foot Traffic Data Shows Why, and Who’s Actually Winning

7-Eleven is closing 645 stores across North America this fiscal year. It is the fifth consecutive year the chain has closed more locations than it has opened. The parent company, Seven & i Holdings, frames this as a strategic pivot toward…

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What Is a Customer Profile? The Retailer’s Guide to Profiling Store Visitors

Almanac’s Brand Visitors view showing how Alo Yoga’s actual visitor age profile (blue) differs from the national population (green). The gap between who lives nearby and who actually visits is the gap that separates useful profiling from expensive guesswork. A customer…

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Foot Traffic Prediction: How AI and Machine Learning Forecast Store Visits [2026]

Foot traffic prediction uses AI and machine learning to forecast visitor volumes at physical locations. Learn how predictive models work, what data they use, and how to evaluate the best foot traffic prediction tools in 2026.

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What Are Real-Time Foot Traffic Metrics? Best Predictive Foot Traffic Datasets 2026

Real-time foot traffic metrics represent the frontier of location intelligence, offering businesses an immediate and dynamic view of consumer movement within the physical world. Unlike traditional historical data, real-time foot traffic provides up-to-the-minute insights into visitor volumes, dwell times, and flow…

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Location Intelligence: What It Is and Why It Matters

Location intelligence means being able to tap into a treasure trove of data that not only tells you where everything is but also opens doors to understanding dynamic patterns and trends. It’s about harnessing the power of geospatial data to unravel…

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Top Alternative Data Providers You Need to Know in 2026

In recent years, these alternative data providers have revolutionized how businesses and investors glean insights, making them indispensable players in the financial and corporate sectors. But what exactly are they, and why are they important for your data-driven decisions? With a plethora of…

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How Foot Traffic and Location Data Drive Smarter Investments

Enter the world of foot traffic and location data — a groundbreaking frontier changing how investors and analysts look at market trends and real estate potentials. If you’ve ever wondered how data from our everyday movements can influence the financial landscape,…

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What is a Trade Area: Definition and Business Impact Explained

If you’ve ever wondered why some businesses seem to thrive in a particular location while others struggle, the secret often lies in understanding something called a trade area. A trade area is more than just a boundary or a line on…

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catchment area analysis tool for retailers, almanac by PassBy.

What is a Catchment Area? Analysis Explained & Tools to Do It

Have you ever wondered how businesses decide where to set up shop, schools determine their student intake areas, or hospitals allocate services? The answer might just be in understanding the concept of catchment areas. These geographical zones are more than just lines…

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