Evaluating a shopping mall’s tenant mix is a critical step for retailers before signing a lease, as the surrounding businesses directly impact foot traffic and brand alignment. Leveraging data-driven insights—such as those provided by the Almanac platform and PassBy AI integrations—allows…
How to Validate a New Store Location Before Signing a Lease Using PassBy’s LLM Tools
Before signing a lease, we recommend that you: We’ll run you through each of those steps so you can feel confident signing your new lease. Using our AI tools, this will take you less than 5 minutes to complete. 1. Validate…
What Is a Customer Profile? The Retailer’s Guide to Profiling Store Visitors
Almanac’s Brand Visitors view showing how Alo Yoga’s actual visitor age profile (blue) differs from the national population (green). The gap between who lives nearby and who actually visits is the gap that separates useful profiling from expensive guesswork. A customer…
Beauty Retail Foot Traffic 2026: Who Is Actually Winning the Store Visit War?
We analysed same-store foot traffic data for Walmart, Target, ULTA, Sephora, and Bath & Body Works across multiple time windows. The results challenge the narrative that mass retailers are stealing beauty traffic from specialists.
Foot Traffic Prediction: How AI and Machine Learning Forecast Store Visits [2026]
Foot traffic prediction uses AI and machine learning to forecast visitor volumes at physical locations. Learn how predictive models work, what data they use, and how to evaluate the best foot traffic prediction tools in 2026.
How to Increase Foot Traffic: 12 Data-Backed Strategies for Retail Stores
Every guide on increasing foot traffic starts with the same advice: improve your window displays, host events, post on social media. Those tactics are not wrong, but they are incomplete. They treat foot traffic as a marketing problem when it is…
Free Foot Traffic Data: What’s Available and When You Need to Pay
If you are researching foot traffic data for the first time, the natural starting point is finding out what you can get for free. It is a reasonable instinct. Before committing budget to a data platform, you want to understand what…
How to Measure Foot Traffic: 8 Methods Compared (From Manual Counts to AI)
There is no single best way to measure foot traffic. The right method depends on whether you need to count people at a single entrance, understand movement patterns inside a store, or benchmark visit trends across thousands of locations you have…
Foot Traffic Data: The Complete Guide to Analytics, Sources & How to Use It
If you already know what foot traffic is and you are evaluating how to get the data, this is where to start. Foot traffic data has become a core input for retailers making site selection decisions, operations teams optimising store performance,…