Introducing Your Almanac Until now, Almanac told you what was happening across the retail market. Powerful, but it stopped at your front door. You still had to connect the dots between what the market was doing and what your stores were doing. This…
The Retail World Cup Effect: How the World Cup Is Affecting American Retail Brands
Car trips to 10,548 retail markets near World Cup stadiums are up +18.9% YoY. We tracked foot traffic to 69 brands on match days — Hooters surges +11.4pp, Academy Sports +10.2pp, Adidas +6.8% while Nike slides -9.6%.
Every Retailer Runs a Prime Day Counter-Sale – Only Some of Them Actually Drive Store Traffic
Amazon Prime Day 2026 begins on June 23. Within hours of the announcement, Target, Walmart, Best Buy, Kohl’s, and a dozen other retailers will launch their own competing sales events. They do this every year. The assumption is that matching Amazon’s…
Audience Segmentation for Retail: How to Understand Who’s Actually in Your Trade Area
Every retailer segments customers. Most do it badly.The problem is not the concept. It is that most retail segmentation is built on who lives near a store, not who visits it. A trade area might be 60% households earning $75K or…
World Cup 2026: What 11 Stadium Trade Area Insights Tell Retailers About the Event
The FIFA World Cup arrives in the United States on June 11. Forty-eight teams. Eleven cities. Thirty-nine days. An estimated five million fans passing through stadium districts from New Jersey to Seattle. For retailers, restaurants, and brands operating near a World…
7-Eleven Is Closing 645 Stores. The Foot Traffic Data Shows Why, and Who’s Actually Winning
7-Eleven is closing 645 stores across North America this fiscal year. It is the fifth consecutive year the chain has closed more locations than it has opened. The parent company, Seven & i Holdings, frames this as a strategic pivot toward…
What Is a Customer Profile? The Retailer’s Guide to Profiling Store Visitors
Almanac’s Brand Visitors view showing how Alo Yoga’s actual visitor age profile (blue) differs from the national population (green). The gap between who lives nearby and who actually visits is the gap that separates useful profiling from expensive guesswork. A customer…
Beauty Retail Foot Traffic 2026: Who Is Actually Winning the Store Visit War?
We analysed same-store foot traffic data for Walmart, Target, ULTA, Sephora, and Bath & Body Works across multiple time windows. The results challenge the narrative that mass retailers are stealing beauty traffic from specialists.
Foot Traffic Prediction: How AI and Machine Learning Forecast Store Visits [2026]
Foot traffic prediction uses AI and machine learning to forecast visitor volumes at physical locations. Learn how predictive models work, what data they use, and how to evaluate the best foot traffic prediction tools in 2026.
Webinar – Retail site validation with Almanac in your AI assistant
See how real estate teams can validate a full site pipeline using Almanac directly inside their AI assistant. From ChatGPT to Copilot, look up foot traffic benchmarks, year on year comparisons, demographic profiles, and competitive context across multiple locations in a…