Every retailer segments customers. Most do it badly.The problem is not the concept. It is that most retail segmentation is built on who lives near a store, not who visits it. A trade area might be 60% households earning $75K or…
What Is a Customer Profile? The Retailer’s Guide to Profiling Store Visitors
Almanac’s Brand Visitors view showing how Alo Yoga’s actual visitor age profile (blue) differs from the national population (green). The gap between who lives nearby and who actually visits is the gap that separates useful profiling from expensive guesswork. A customer…
Customer Segmentation for Retail: The Data-Driven Guide [2026]
A retailer with 200 stores does not have one customer. It has dozens of distinct customer segments visiting different locations at different times, spending different amounts, and responding to different messages. The question is whether your segmentation model reflects that reality…