Every retailer segments customers. Most do it badly.The problem is not the concept. It is that most retail segmentation is built on who lives near a store, not who visits it. A trade area might be 60% households earning $75K or…
Retail Customer Personas: Data-Driven Guide [2026]
The typical retail customer persona is a work of fiction. It has a name (usually something like “Suburban Sarah” or “Active Alex”), a stock photo, a fictional salary, and a paragraph of backstory that reads like a dating profile. It gets…
Customer Segmentation for Retail: The Data-Driven Guide [2026]
A retailer with 200 stores does not have one customer. It has dozens of distinct customer segments visiting different locations at different times, spending different amounts, and responding to different messages. The question is whether your segmentation model reflects that reality…
Retail Media Networks: The Complete Guide for Retail & CPG [2026]
Every retailer with a fleet of stores is sitting on an advertising business. The math is hard to argue with: Amazon generated $68.6 billion in advertising revenue in 2025. Walmart Connect brought in $6.4 billion the same year, up 46% year…