Almanac’s Brand Visitors view showing how Alo Yoga’s actual visitor age profile (blue) differs from the national population (green). The gap between who lives nearby and who actually visits is the gap that separates useful profiling from expensive guesswork. A customer…
Retail Customer Personas: Data-Driven Guide [2026]
The typical retail customer persona is a work of fiction. It has a name (usually something like “Suburban Sarah” or “Active Alex”), a stock photo, a fictional salary, and a paragraph of backstory that reads like a dating profile. It gets…