A weak store location can cost several times more than the revenue it fails to generate. Here’s how to quantify the real economic risk before signing the lease. “A store doesn’t need to miss its revenue target by 100% to destroy…
The lost ROI on the stores you didn’t open
The biggest cost in your site selection process might not be the bad stores you opened. It might be the good stores you rejected. If 200 locations are assessed and 30 are selected, the 170 rejected sites disappear from the decision-making…
The lost ROI on the stores you didn’t open
The biggest cost in your site selection process might not be the bad stores you opened. It might be the good stores you rejected. If 200 locations are assessed and 30 are selected, the 170 rejected sites disappear from the decision-making…
How to Analyze Retail Market’s Tenant Mix Before You Open in Under 5 Minutes
When deciding a new retail location or expanding an existing site, an important part of the process is analyzing the current tenants of the market before you continue. This process can help you begin to analyze if a market is oversaturated,…
How to Evaluate a Shopping Mall’s Tenant Mix Before Signing a Lease
Evaluating a shopping mall’s tenant mix is a critical step for retailers before signing a lease, as the surrounding businesses directly impact foot traffic and brand alignment. Leveraging data-driven insights—such as those provided by the Almanac platform and PassBy AI integrations—allows…
The Retail Site Selection Process: Step-by-Step Framework [2026]
A site selection decision that takes six months and costs $40,000 in analytics time is not inherently better than one that takes six weeks. What matters is whether the process produces sites that perform — stores that hit their revenue targets,…
Location Intelligence: What It Is and Why It Matters
Location intelligence means being able to tap into a treasure trove of data that not only tells you where everything is but also opens doors to understanding dynamic patterns and trends. It’s about harnessing the power of geospatial data to unravel…
How Trade Area Demographics Shape Business Success: Key Insights and Strategies
Trade area analysis uses demographic data to help businesses prioritize locations that are most likely to succeed, minimizing financial risk and optimizing resource allocation. Understanding the characteristics of a particular area can empower your decision-making process, enabling you to foresee opportunities that align…
Trade Area Analysis Methods, Tools, and Step-by-Step Guide
Trade area analysis means a comprehensive evaluation of the geographical zone that significantly influences a business’s market scope. This analysis serves as a vital tool to decipher the area’s consumer demographics, purchasing trends, and competitive landscape. By completing trade area analysis, businesses can…
What is a Trade Area: Definition and Business Impact Explained
If you’ve ever wondered why some businesses seem to thrive in a particular location while others struggle, the secret often lies in understanding something called a trade area. A trade area is more than just a boundary or a line on…