Whether you’re a retailer, data analyst, or a business decision-maker, understanding the strengths and weaknesses of various data sources is crucial. We’ll explain the differences between GPS and hardware-based geospatial data. “Over-reliance on GPS data from geospatial data providers has led…
Placer.ai vs PassBy vs Unacast: Which Foot Traffic Tool is Right for You?
Looking for a location intelligence service like Placer.ai? Depending on what you need your provider to do and your budget, there are many Placer.ai alternatives to consider. We’ll run you through the big and the smaller names to help you find…
Shopping Mall Analytics: Data, AI, Benefits & How to Use It
While consumers flock to e-commerce and the struggles of brick-and-mortar stores grow, shopping malls must be more creative and decisive to increase foot traffic. Tenants inside shopping malls have long been ahead of the game when it comes to implementing analytics….
How to Use Predictive Analytics in Commercial Real Estate
Predictive analytics is sometimes described as a crystal ball, as it can help you predict future events or trends. But predictive analytics is far from magic – it’s a real and reliable tool that’s transforming commercial real estate. But, as these…
pass_by and Cherre Partner to Help Retail Landlords Maximize Geospatial Insights
New York, May 7, 2024 — We are pleased to announce our new partnership with Cherre, the real estate industry’s leading data management platform. In this partnership, Cherre will make pass_by’s ground-truth foot_traffic data available within its platform so mutual clients can integrate…
Real Estate Market Analysis Complete Guide: Tools + Examples
Market analysis is essential when making a decision on buying, selling, or leasing a property or land. It can also inform how you market and advertise the location. Using data and technological solutions, analysis can be completed efficiently and offer insights…
Retail Site Selection: How to Choose Store Locations With Data
A retail lease is typically a 5-10 year commitment. The location you choose determines the ceiling on your store’s performance for the entire duration. No amount of operational excellence, marketing spend, or merchandising skill can overcome a fundamentally wrong location. Get…
Competitive Intelligence Ultimate Guide: Essential Methods & Tools
In business, flying blind is a high-stakes gamble. Whether you are a scaling startup or an established enterprise, your competitors are actively launching new features, shifting their pricing strategies, and eyeing your market share. Winning doesn’t mean guessing what they will…
Foot Traffic Data Providers: Top Platforms Compared [2026]
Choosing a foot traffic data provider is one of the more consequential data purchasing decisions a retail or real estate team will make. The provider you select determines the accuracy of your site selection models, the reliability of your competitive benchmarks,…
Customer Segmentation: Complete Step-by-Step Guide
Customer segmentation is a great way to understand your customers, how to meet their needs, and how you can best reach them. Done well, segmenting customers can increase sales and visits to your business. Keep reading to see how to segment…