Christmas remains the bigger retail traffic driver in the US, but Halloween is showing signs of renewed momentum in some categories. An analysis of retail visits from 2020 to 2025 reveals how the two seasonal occasions compare across confectionery stores, toy…
The lost ROI on the stores you didn’t open
The biggest cost in your site selection process might not be the bad stores you opened. It might be the good stores you rejected. If 200 locations are assessed and 30 are selected, the 170 rejected sites disappear from the decision-making…