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Is Halloween Becoming Bigger Than Christmas? What Foot Traffic Data Reveals in 2026

Christmas remains the bigger retail traffic driver in the US, but Halloween is showing signs of renewed momentum in some categories. An analysis of retail visits from 2020 to 2025 reveals how the two seasonal occasions compare across confectionery stores, toy…

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Christmas Retail Industry Trends By the Numbers in 2023 

The long-awaited holiday season is just around the corner. After some difficult years for the retail sector during the pandemic and the Russia-Ukraine war, the retail industry must now face cost-sensitive consumers during a cost-of-living crisis and inflation.  While retailers can’t…

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