A weak store location can cost several times more than the revenue it fails to generate. Here’s how to quantify the real economic risk before signing the lease. “A store doesn’t need to miss its revenue target by 100% to destroy…
The lost ROI on the stores you didn’t open
The biggest cost in your site selection process might not be the bad stores you opened. It might be the good stores you rejected. If 200 locations are assessed and 30 are selected, the 170 rejected sites disappear from the decision-making…