The biggest cost in your site selection process might not be the bad stores you opened. It might be the good stores you rejected. If 200 locations are assessed and 30 are selected, the 170 rejected sites disappear from the decision-making…
The lost ROI on the stores you didn’t open
The biggest cost in your site selection process might not be the bad stores you opened. It might be the good stores you rejected. If 200 locations are assessed and 30 are selected, the 170 rejected sites disappear from the decision-making…
How to Validate a New Store Location Before Signing a Lease Using PassBy’s LLM Tools
Before signing a lease, we recommend that you: We’ll run you through each of those steps so you can feel confident signing your new lease. Using our AI tools, this will take you less than 5 minutes to complete. 1. Validate…
Webinar – Retail site validation with Almanac in your AI assistant
See how real estate teams can validate a full site pipeline using Almanac directly inside their AI assistant. From ChatGPT to Copilot, look up foot traffic benchmarks, year on year comparisons, demographic profiles, and competitive context across multiple locations in a…
The Retail Site Selection Process: Step-by-Step Framework [2026]
A site selection decision that takes six months and costs $40,000 in analytics time is not inherently better than one that takes six weeks. What matters is whether the process produces sites that perform — stores that hit their revenue targets,…
What is a Trade Area: Definition and Business Impact Explained
If you’ve ever wondered why some businesses seem to thrive in a particular location while others struggle, the secret often lies in understanding something called a trade area. A trade area is more than just a boundary or a line on…
Retail Expansion Strategy: How to Plan Store Growth With Data
Opening more stores is not a strategy. Opening the right stores, in the right markets, at the right pace, in the right format is a strategy. The distinction explains why some retailers triple their store count and grow profitably while others…
Retail White Space Analysis: How to Find Untapped Markets for New Stores
White space analysis answers the most fundamental question in retail expansion: where should we open next? Not “which available site should we take” — that question comes later. White space analysis operates upstream, identifying the markets, submarkets, and corridors where demand…
Restaurant Site Selection: How QSR and Dining Brands Choose Locations With Data
Restaurant site selection follows different rules than general retail. A clothing store needs the right demographic profile. A restaurant needs the right people at the right time of day, traveling in the right direction, with the right amount of hunger and…
Site Selection Criteria: The 10 Factors That Determine Whether a Retail Location Will Work
Every retail real estate team has a set of criteria they use to evaluate potential locations. Some teams have these criteria written down in a formal scoring model. Others carry them as institutional knowledge that lives in the heads of experienced…









