Restaurant site selection follows different rules than general retail. A clothing store needs the right demographic profile. A restaurant needs the right people at the right time of day, traveling in the right direction, with the right amount of hunger and…
Report: Chick-fil-A Tennage Visits Up 8.93% After Change In DEI Policy
In the first quarter of 2024, Chick-fil-A experienced a significant increase in foot traffic among teenagers, coinciding with the chain’s publicized efforts to strengthen its Diversity, Equity, and Inclusion (DEI) policies. This surge, captured through pass_by’s advanced in-store sensors, illustrates a…