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How to Analyze Retail Market’s Tenant Mix Before You Open in Under 5 Minutes 

When deciding a new retail location or expanding an existing site, an important part of the process is analyzing the current tenants of the market before you continue.  This process can help you begin to analyze i
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How to Evaluate a Shopping Mall’s Tenant Mix Before Signing a Lease

Evaluating a shopping mall’s tenant mix is a critical step for retailers before signing a lease, as the surrounding businesses directly impact foot traffic and brand alignment. Leveraging data-driven insights—s

The Retail World Cup Effect: How the World Cup Is Affecting American Retail Brands

Car trips to 10,548 retail markets near World Cup stadiums are up +18.9% YoY. We tracked foot traffic to 69 brands on match days — Hooters surges +11.4pp, Academy Sports +10.2pp, Adidas +6.8% while Nike slides -9.6%.
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How to Build a Monthly Competitive Traffic Report in 5 Minutes

Using the PassBy Almanac platform, users can create a competitor traffic report in less than 5 minutes and get updates every month straight to their inbox. Keep an eye on your competitors and get insights you need when