Our intelligence is built by combining visits, trips, spend, and competitive context.
Where signals align, confidence increases. Where they diverge, risk is revealed.
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PassBy’s data is continuously validated and built specifically for complex retail environments, including dense urban areas and multi-level malls.
Retail markets
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Retail brands
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Confidence comes from convergence, not precision theatre
Single-source data can be noisy, incomplete, or misleading — especially in dense retail environments.
PassBy deliberately combines multiple independent signals to hedge against the limitations of any one source.
When signals align, confidence increases
When signals diverge, risk and uncertainty are made visible
This approach reduces misdiagnosis and helps teams avoid reacting to noise.
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