Christmas remains the bigger retail traffic driver in the US, but Halloween is showing signs of renewed momentum in some categories. An analysis of retail visits from 2020 to 2025 reveals how the two seasonal occasions compare across confectionery stores, toy…
How to Analyze a Retail Corridor’s Visit Volume
This guide provides a comprehensive walkthrough on how to analyze a retail corridor’s visit volume using PassBy’s suite of location intelligence tools. From rapid AI-powered queries with Otto across Claude, ChatGPT, and Copilot, to deep-dive spatial analysis and customized data visualization…
Stop Fixing the Wrong Problem: The ROI of Retail Store Diagnostics
You’ve been in that Monday morning meeting when a store dips. Someone has to decide why. A narrative wins the room, driven by whoever speaks with the most authority. A decision is locked in: swap out the store manager, roll out…
The ROI cost of choosing the wrong site
A weak store location can cost several times more than the revenue it fails to generate. Here’s how to quantify the real economic risk before signing the lease. “A store doesn’t need to miss its revenue target by 100% to destroy…
The lost ROI on the stores you didn’t open
The biggest cost in your site selection process might not be the bad stores you opened. It might be the good stores you rejected. If 200 locations are assessed and 30 are selected, the 170 rejected sites disappear from the decision-making…
US Footwear Retail Foot Traffic Falls 5.58%: Which States Are Seeing the Biggest Declines?
Visits to shoe store retailers across the US declined 5.58% year-over-year, according to PassBy foot traffic data. What does this mean for shoe retailers? We’re taking a look at the data, state by state, looking at the example of Foot Locker,…
The lost ROI on the stores you didn’t open
The biggest cost in your site selection process might not be the bad stores you opened. It might be the good stores you rejected. If 200 locations are assessed and 30 are selected, the 170 rejected sites disappear from the decision-making…
Are Discount Furniture Retailers Getting More High Income Visitors?
Our data shows that furniture store retailers have seen a decrease in traffic of -2.99% year-on-year. With consumers facing continued pressure on household budgets and furniture often representing a significant discretionary purchase, discount retailers could potentially benefit from consumers looking for…
ALDI’s 2026 Performance: Analyzing the US Expansion Strategy
Discount chain ALDI announced plans to rapidly expand its store footprint by: We take a look at how ALDI’s strategy is shaping up and how the brand is performing in 2026 so far. Key takeaways: Double digit growth every month in…
How to Analyze Retail Market’s Tenant Mix Before You Open in Under 5 Minutes
When deciding a new retail location or expanding an existing site, an important part of the process is analyzing the current tenants of the market before you continue. This process can help you begin to analyze if a market is oversaturated,…