In business, flying blind is a high-stakes gamble. Whether you are a scaling startup or an established enterprise, your competitors are actively launching new features, shifting their pricing strategies, and eyeing your market share. Winning doesn’t mean guessing what they will…
Foot Traffic Data Providers: Top Platforms Compared [2026]
Choosing a foot traffic data provider is one of the more consequential data purchasing decisions a retail or real estate team will make. The provider you select determines the accuracy of your site selection models, the reliability of your competitive benchmarks,…
Customer Segmentation: Complete Step-by-Step Guide
Customer segmentation is a great way to understand your customers, how to meet their needs, and how you can best reach them. Done well, segmenting customers can increase sales and visits to your business. Keep reading to see how to segment…
Christmas Retail Industry Trends By the Numbers in 2023
The long-awaited holiday season is just around the corner. After some difficult years for the retail sector during the pandemic and the Russia-Ukraine war, the retail industry must now face cost-sensitive consumers during a cost-of-living crisis and inflation. While retailers can’t…
Retail Operations: Best Practices for Operational Efficiencies
Retail operational efficiency is a driving force of successful stores. It can make or break the shopping experience for customers and can decide the fate of your bottom line. By embedding best practices into your store operations, from inventory management to…
How to Start a Successful Pop-Up Shop: From Concept to Cash
Pop-up shops are a new way for customers to find, enjoy, and purchase your products. For new business owners or established retailers, a pop-up shop is an effective additional form of revenue and an addition to your retail marketing strategy. But…
Halloween 2023: In-depth Data Analysis for the Retail Industry in October
Americans spend billions of dollars on Halloween costumes, decorations, and candy each year, but Party City is going bankrupt. As 20% of Party City annual sales come from Halloween, are businesses still benefiting from Halloween? See our analysis of foot traffic…
Commercial Real Estate Data: The Definitive Guide
Commercial real estate (CRE) data analytics uses data to give real estate investors actionable insights to find investment opportunities and improve a portfolio. While some may see data science or analytics as just a buzzword, it’s so much more. CRE analytics…
Retail Business Intelligence: Use Cases, Benefits & Tools
In today’s rapidly evolving retail landscape, staying ahead of the competition is more crucial than ever. But how do retailers make informed decisions amid a sea of data? The answer lies in retail business intelligence (BI). This tech-driven approach transforms raw data…
What is Geospatial Data and How to Get It
Geospatial data empowers businesses and organizations to make informed decisions, understand the rise and fall of sales, and locate opportunities. Understanding it and how best to use it opens the door to more detailed analysis and understanding of consumer behavior. At…