RetailNext and pass_by Announce Partnership, Enhancing In-Store Analytics and AI-Powered Predictions for Retailers

The partnership leverages over a decade’s worth of data and more than 30 million points of interest to empower retailers with a 360° view of store performance.

CAMPBELL, Calif. (May 30, 2024) — RetailNext, recognized as “the pulse of the store” with its leading in-store analytics used by 560+ top retail brands, today unveiled its partnership with pass_by, an AI-powered geospatial insights platform. The partnership offers retailers a comprehensive understanding of how internal and external factors, such as inventory levels and upcoming events, influence current and future store performance. 

This collaboration between RetailNext and pass_by combines robust hardware analytics with advanced predictive software. RetailNext’s proprietary Aurora sensors offer real-time and historical analytics, measuring occupancy, monitoring trends, and aiding in loss prevention. pass_by enhances this setup by integrating its predictive capabilities to offer forecasts up to 90 days in advance with 90% accuracy and also provides deeper insights into competitor activities and market shifts.

“The retail landscape is constantly changing, and our partnership with pass_by equips retailers with the tools to swiftly interpret and act on comprehensive insights,” said Sergio Gutierrez, RetailNext’s CRO. “By partnering with pass_by, we’re enhancing our role as the pulse of the store, helping our customers not only understand current and historical trends but also unlock a 90-day forecast and gain deeper insights into their competition.”

“Partnering with RetailNext represents a significant win for both our companies and most importantly, for our users,” said Dylan Evaldsson, CRO of pass_by. “This collaboration not only enhances our capabilities by integrating with RetailNext’s established analytics platform but also amplifies our reach across their network and our own 7,000 retail brands.”

Retailers leveraging this partnership can now supply pass_by with their own traffic data, marketing events calendars, and updates on new store openings. pass_by’s models ingest this information to refine predictions and enhance the accuracy of data tailored specifically to each retail brand. This enhanced integration allows retailers to plan more effectively for workforce needs, inventory management, and marketing initiatives based on anticipated store traffic and competitive landscape insights.

As RetailNext extends its global reach across nearly 100 countries, this partnership represents a significant advancement in the application of retail analytics. By enabling retailers to gain a comprehensive view of both current and predictive trends, RetailNext and pass_by are enhancing decision-making and driving forward the evolution of brick-and-mortar retail strategies.

To learn more about pass_by, visit

About RetailNext

The first retail vertical IoT platform to bring e-commerce style shopper analytics to brick-and-mortar stores, brands, and malls, RetailNext is a pioneer in focusing entirely on optimizing the shopper experience. Through its centralized SaaS platform, RetailNext automatically collects and analyzes shopper behavior data, providing retailers with insight to improve the shopper experience in real-time.

More than 560 retailers in over 95 countries have adopted RetailNext’s analytics software and retail expertise to better understand the shopper journey in order to increase same-store sales, reduce theft and eliminate unnecessary costs. RetailNext is headquartered in Campbell, California. 

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About pass_by

pass_by is an AI-powered geospatial insights platform, revolutionizing the way businesses understand and predict real-world behaviors and movements. By harnessing years of global data, pass_by provides businesses with instant, affordable, and actionable insights.

pass_by lets retailers take the accurate foot counts available via their in-store sensors, and extrapolate these out 90 days into the future and to their competitors stores.  

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Kelsie Colclough
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