In this comprehensive guide, we’ll take a look at the current state of jewelry retail in the USA in 2025, uncovering the top jewelry stores and brands that are capturing consumers’ hearts and wallets. From analyzing foot traffic trends to year-on-year spending data and digging into brand performance metrics like Pandora’s, we’ve got your go-to insights covered.
Whether you’re a seasoned retailer or just curious about the shifts in this glittering industry, read on to discover where the shine meets the spend.
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Consumer Spending for Jewelry in 2025: Year-to-Date Analysis
The first quarter of 2025 reports an impressive increase in consumer spend at 12.95% year-on-year. This signals a robust start with consumers showing a renewed interest in enhancing their collections or purchasing meaningful gifts.
Moving into Q2, spending momentum gained further traction, rising to 17.17% year-on-year. This uptick could be attributed to key events like graduations and weddings, often celebrated with significant jewelry purchases, reflecting seasonal patterns in purchasing behavior.
In Q3, consumer spending reached an annual growth of 19.29%. Back-to-back quarters of rising spend suggest a sustained consumer confidence and growing discretionary income directed toward fine jewelry and accessories, underscoring jewelry’s appeal as both a luxury and an investment.
This year-over-year growth trajectory in all three quarters signals a resilient sector, one where consumers place significant value on the aesthetic and emotional benefits of jewelry, despite broader economic headwinds.
Jewelry retail regional insights
Exploring the regional variances within the jewelry retail sector offers valuable insights into where the market is thriving and where opportunities for growth remain. Here’s a breakdown of how different regions in the USA are performing in terms of foot traffic and spending:
Midwest
The Midwest leads with a significant year-on-year visit increase of 13.49% and an impressive spending index boost of 25.92%. These numbers suggest a robust consumer interest and engagement in jewelry retail, driven perhaps by an improving economic environment or rising disposable incomes in this region.
Northeast
In the Northeast, the jewelry market remains strong, showcasing a 12.61% increase in foot traffic and a steady 12.79% increase in spending. This steady rise indicates that consumers in the Northeast maintain a keen interest in jewelry purchases, reflecting a resilient market.
South
The Southern United States displays moderate growth, with an 8.63% rise in visits and a substantial 19.22% surge in spending. This increase in spending suggests that Southern consumers might be making higher-value jewelry purchases, even though foot traffic shows less dramatic growth.
West
The Western region experiences modest gains, with 9.04% more visits and a 16.30% rise in spending. Such figures reflect a consistent growth pattern, implying a steady market engagement where consumers are gradually increasing their jewelry expenditure.
Overall, these regional insights reveal varied consumer behaviors and market opportunities across the United States, with each region contributing uniquely to the growing landscape of jewelry retail.
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What are the top jewelry brands? Jewelry retail foot traffic data
Year on year, jewelry retail has stayed fairly steady. In Q1, jewelry retail saw an increase of 2.9% year on year, indicating a strong start to the year. In Q2, growth slowed slighty but jewelry was still performing fairly well compared to many other retail categories.
Q3 has brought a significant surge, marked by an increase of 8.63%. This increase might be influenced by pre-holiday purchases as consumers start preparing for the end-of-year celebrations.
This quarterly data indicates not only fluctuating consumer interest but also potential opportunities for jewelry retailers to strategize their marketing efforts and inventory management. Understanding these patterns can help businesses better forecast trends and align their sales strategies for maximum impact.
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Pandora
Intriguingly, despite the landscape of declining foot traffic in malls, Pandora’s stores have bucked the trend, showcasing a notable increase in customer foot traffic across America. From August 2024 to August 2025, visits to Pandora remained steady with a moderate increase of 1.5%, marking a positive trajectory in consumer interest and engagement.
The standout period came at the end of November 2024, when foot traffic surged by over 39%. This spike coincided with Black Friday peaks, where shoppers flocked to Pandora’s outlets seeking the perfect gift.
Another testament to Pandora’s thriving business is the performance of its Oak Park Mall store in Overland Park, KS. This location not only climbed +12.13% in the Place Index, putting it ahead of local competitors, but also boasted a +11.98% increase in foot traffic from the previous year. Such figures underscore the brand’s effective strategies in drawing and retaining customers.
A closer look at year-on-year foot traffic data reveals interesting patterns:
Such positive, consistent figures reflect Pandora’s properly aligned marketing strategies and the successful adaptation to consumer preferences. As a result, Pandora continues to carve out a strong presence in the competitive jewelry retail market.
Read more: Valentine’s Day Top Retailers + Foot Traffic Data
Tiffany & Co Foot Traffic Performance
When diving into the foot traffic performance of Tiffany & Co., one can’t help but notice the intricate dance of numbers that tell a compelling story.
Overall, Tiffany & Co. experienced a slightly positive foot traffic increase of +1.19% year on year, showcasing steady interest in their iconic brand. The standout week for the brand happened at the end of November 2024, marking a significant spike in visits with an impressive 25.55% boost. This surge could be attributed to holiday shopping fever and successful promotional strategies.
Focusing on individual store performance gives us deeper insights. The strongest among them is unquestionably the store located in Frontenac, MO, which reported a remarkable +7.67% increase in our Place Index. This indicates strategic efficiency in store layout and customer engagement, with foot traffic up by +8.44% year on year at this location alone.
If we turn our attention to the quarterly analysis, the year presented a varied landscape. Q3 2024 had a robust increase of +18.7%, signaling strong momentum in the retail environment. However, the following quarters saw fluctuating foot traffic, with Q4 2024 logging a modest increase of +0.75%.
The first and second quarters of 2025, unfortunately, experienced slight declines of -1.7% and -1.28% respectively. Yet, with a bounce back in Q3 2025, foot traffic climbed by +4.01%, suggesting a refreshing rebound for the brand as it navigates through changing retail dynamics.
Understanding these trends is crucial for partaking in Tiffany & Co.’s journey, whether you’re a loyal consumer or a curious observer of retail evolution. Observations of peak times and successful store strategies provide insights for future growth and adaptation.
Kay Jewelers Foot Traffic Performance
Kay Jewelers, a renowned name in the jewelry industry, showcases an interesting foot traffic pattern. Throughout the year, the brand has shown resilience and adaptability, reflecting the overall trends in the jewelry sector. Starting with a modest increase, Q3 2024 saw a significant boost in foot traffic, aligning with the national increase of +7.96%. This uptick indicates a strong back-to-school season and an increase in consumer spending as people began preparing for the fall and winter holidays.
However, Q4 2024 presented challenges with a slight decline of -1.42% in visits, a reflection of the period just before the holidays. Despite this, Kay Jewelers capitalized on key shopping days with notable success; specifically, the week of 24 November, part of the Black Friday weekend, experienced a record-breaking surge, similar to the national trend, with visits seeing a hefty increase.
Moving into the new year, Q1 2025 showed a positive trajectory with an increase of +2.34% in foot traffic. This reflects the post-holiday and Valentine’s Day shopping period when sentiment remained optimistic, suggesting consumers were eager to purchase gifts during these occasions.
Although Q2 2025 was slow with a slight growth of +0.69%, the brand bounced back in Q3 2025 with a notable +8.37% surge in visits. This spike can be attributed to effective marketing campaigns and the growing trend of personalized and themed jewelry, which has kept Kay Jewelers at the forefront of customers’ minds.
While periods of decline were observed, they were effectively countered by strategic sales and holiday seasons, affirming Kay Jewelers’ position as a top-performing brand in a competitive retail market.
Harry Winston Foot Traffic Performance
When examining the foot traffic data for Harry Winston, the dynamics of consumer behavior become abundantly clear. During the comparison period, the retailer experienced a +3.66% increase in year-on-year visits, showcasing steady consumer interest. This trend saw a significant spike during the holiday season, with the week of December 22, 2024, registering a remarkable 44.35% rise in visits when compared year-on-year.
The retailer’s performance in Urban Honolulu, particularly at the 1450 Ala Moana Blvd Ste 2094 location, was notably impressive, seeing a +6.67% rise on our Place Index and a 7.99% increase in visits year-on-year.
August also marked a high point, with visits climbing by over 10%, driven in part by seasonal demand sparking an influx of eager shoppers.
In terms of quarterly performance, Harry Winston recorded a +4.89% boost in Q3 2024 and an even more substantial 11.23% increase in Q4 2024, coinciding with the busy holiday shopping period. However, the start of 2025 saw a moderate rise of 0.33% in Q1, followed by a slight decline of -3.62% in Q2, before recovering with a robust +5.21%growth in Q3 2025.
It’s evident that Harry Winston is adept at capturing foot traffic during high-demand periods, although some variability exists in non-peak seasons. The key takeaway here is the resilience and adaptability of Harry Winston to capture both seasonal and year-round customer interests.
Cartier Foot Traffic Performance
Cartier’s performance in terms of foot traffic saw some notable fluctuations throughout 2024 and into mid-2025. Looking at the data, it’s clear this luxury brand experienced a mix of ups and downs, which is emblematic of the broader retail trends in high-end jewelry.
Starting strong in Q3 2024, Cartier reported a positive growth of +6.56%. This increase may have been influenced by strategic marketing campaigns or new collection launches, which resonated well with consumers, driving increased visits to their stores.
However, the growth cooled off slightly in Q4 2024 with a more modest increase of +3.07%. Although still positive, this deceleration might reflect the pressures of a competitive holiday season when consumers are often inundated with options from various luxury brands.
Entering Q1 2025, Cartier faced a minor downturn, as foot traffic declined by -0.1%. Such a drop can typically be associated with the post-holiday lull, where consumer spending and shopping activities witness a natural decrease.
The dip continued into Q2 2025 with a significant drop of -6.12%. It’s plausible this decrease is aligned with broader market trends where discretionary spending often softens as consumers reassess budgets post-festivities, or it may indicate a need for stronger engagement strategies and enticing promotions.
Excitingly, Q3 2025 marks a potential turnaround as Cartier observed a slight recovery, bumping up traffic by +0.99%. Though less dramatic, this positive shift suggests that efforts to boost foot traffic might be taking effect, whether through new store openings or unique in-store experiences aimed at drawing back clientele.
Overall, Cartier shows a dynamic landscape in visitor trends, emphasizing the necessity for continuous adaptation to market demands and consumer behaviors to stabilize and grow foot traffic consistently.
Bulgari Foot Traffic Performance
When you think of luxury and elegance in jewelry, Bulgari undoubtedly springs to mind. Q4 2024 saw growth with a +3.27% rise, reflecting Bulgari’s enduring appeal and strategic promotions during the holiday season.
However, the first two quarters of 2025 presented challenges. Q1 and Q2 of 2025 indicated a decline in foot traffic by -1.58% and -2.11%, respectively. Despite this setback, Bulgari made a strong comeback in Q3 2025 with a +4.99% increase.
Specific stores have shown remarkable resilience and growth. For instance, the Bulgari store located at King of Prussia, PA, (350 Mall Blvd Ste 3018) reported a +7.05% rise in foot traffic. This particular store’s performance highlights Bulgari’s ability to optimize store layout and enhance customer experience, backed by a +6.84% increase in their Place Index.
These insights suggest Bulgari is effectively leveraging strategic promotional activities and consumer engagement to sustain its foot traffic. As the brand continues to innovate, the trajectory into the final quarter of 2025 looks promising, positioning Bulgari robustly within the high-end jewelry market landscape.
Fossil Foot Traffic Performance
Analyzing Fossil’s performance through the last few quarters unveils a mixed landscape of foot traffic dynamics. In Q3 2024, Fossil experienced a promising rise, with foot traffic increasing by 8.92%. This boost suggests a seasonal uplift or targeted marketing successfully drawing in consumers. However, this momentum was temporarily stalled in Q4 2024 as visits decreased by 3.5%, signaling possible holiday season challenges or market competition impacts.
The trend continued into the new year; Q1 2025 saw a further dip of 1.08%, echoing industry-wide seasonality effects post-holiday. The decline persisted slightly more into Q2 2025 with a 1.81% decrease. This consistent downtrend reflects broader retail challenges or shifts in consumer interest. Yet, Fossil turned the tide in Q3 2025 with foot traffic rising again by 7.45%, underscoring adaptive strategies possibly resonating well with customers.
Notably, Fossil’s store at 100 Citadel Dr., Commerce, CA, displayed a positive foot traffic index of +3.54%, and achieved a 3.9% growth in visits, highlighting regional success. This indicates that certain locations may outperform, possibly due to effective local engagement or favorable demographic shifts.
Blue Nile Foot Traffic Performance
Blue Nile, an icon in the jewelry industry, has shown notable resilience and growth in terms of foot traffic despite the prevailing market challenges. If you’re curious about their performance over the past quarters, here’s a detailed analysis that might shed some light.
For the year-on-year comparison, Blue Nile has experienced a growth in visits by +3.84%. This uptick underscores a budding interest and consistent customer base that continues to delight in their offerings.
Taking a closer look at their quarterly performance, Q3 of 2024 saw a significant 11.72% increase, signaling a robust engagement from returning and new customers alike. Transitioning into Q4 of 2024, Blue Nile continued to perform admirably with a growth rate of +4.28%.
Looking at specific locations, the store at 1151 Galleria Blvd Ste 120 in Roseville, CA, stood out with an +8.57% in the place index and an impressive +8.78% increase in foot traffic.
Zales Foot Traffic Performance
Zales, renowned for its diverse collection of quality jewelry, has showcased fluctuating foot traffic patterns over the past year. Despite some quarters experiencing minor declines, the overall trend reveals resilience and recovery in customer engagement. Let’s dive into the data:
In Q3 2024: Zales saw a significant uptick with a 6.76% increase, suggesting a strong appeal during this period. But during Q4 2024, foot traffic dipped slightly by 1.06%, indicating possible effects from seasonal shopping trends or competition.
Then, in Q3 2025: A notable spike of 8.31% in foot traffic, illustrating strengthened consumer interest and successful marketing efforts.
Focusing on a specific location, the Zales store at 4540 Us-54 Ste BB6, Osage Beach, MO, showed remarkable performance. The shop had a 12.62% increase in foot traffic, demonstrating its strategic advantage of being a key player in the regional market. This particular store also ranks notably in our place index, with a positive adjustment of +9.59%, underscoring its importance in the overall Zales brand strategy.
Despite intermittent challenges, Zales remains a staple in the jewelry retail landscape, reflecting adaptability and consumer loyalty in continuously changing markets.
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Jewelry Retailers Faqs
What is the most popular jewelry retail store?
Tiffany & co is an incredibly popular jewelry retail store in the USA and most consumers would recognise the name. Popular jewelers competing for the top spot are: Pandora, Zale’s, Kay Jeweler’s, Jareds, and Bulgari.
Is Jared a luxury brand?
Yes, Jared Jewelers is a luxury brand. Jared Jewelers describes itself as an “accessible luxury jewelry brand… Operating as part of Signet Jewelers, the world’s largest diamond retailer.”
Is it better to buy jewelry at a department store or a jewelry store?
Opting for a dedicated jewelry store, often means receiving better value, superior quality, and bespoke service. On the flip side, department stores bring the advantage of convenience, more affordable fashion jewelry, and the ability to shop for diverse items all in one location. Ultimately, the best choice hinges on your top priority, whether that’s your budget, personalized designs, or convenience.
Does jewelry fall under retail?
Yes, jewelry falls under the broad umbrella of retail, as a jewelry is a specialized retail business that sells goods directly to consumers for personal use online and in-store.
What is a jewelry retailer?
A jewelry retailer refers to a business or individual that sells jewelry, watches, and similar items directly to consumers, either in a physical store or an online environment. This includes a wide range of products from fine jewelry made from precious metals and gemstones to trendy fashion accessories. Additionally, jewelry retailers often provide services like custom designs, repairs, appraisals, and maintenance to enhance and sustain the value of jewelry pieces.
