Retail Customer Journey Maps Explained
The customer journey is the heartbeat of any retailer. Grasping the distinct stages that customers navigate from the moment they discover your brand to making a purchase is essential. This article explores the det
Valentine’s Day Top Retailers + Foot Traffic Data 2025
Which retail brand won the hearts of American consumers? Ever wondered which jewelry brands are the most popular or which chocolate retailers see the most foot traffic? Our report covers 5 years of Valentine’s Da
Super Bowl 2025 Retail Performance Analysis
Our report covers the week and day of the Super Bowl from 2020 to 2025 to uncover the impact of the Super Bowl on retail in terms of foot traffic visits. Our data shows that the Super Bowl generally has a negative
Understanding Points of Interest: Definitions, Examples, & Data Collection
Points of Interest (POI) are the starting point for analyzing a location. Businesses and retailers rely on location data analysis to discover new business locations, adjust store hours, manage inventory, and understand