Customer Segmentation for Retail: The Data-Driven Guide [2026]
A retailer with 200 stores does not have one customer. It has dozens of distinct customer segments visiting different locations at different times, spending different amounts, and responding to different messages. The
The Retail Site Selection Process: Step-by-Step Framework [2026]
A site selection decision that takes six months and costs $40,000 in analytics time is not inherently better than one that takes six weeks. What matters is whether the process produces sites that perform — stores tha
Retail Media Networks: The Complete Guide for Retail & CPG [2026]
Every retailer with a fleet of stores is sitting on an advertising business. The math is hard to argue with: Amazon generated $68.6 billion in advertising revenue in 2025. Walmart Connect brought in $6.4 billion the sa
Location Intelligence: What It Is and Why It Matters
Location intelligence means being able to tap into a treasure trove of data that not only tells you where everything is but also opens doors to understanding dynamic patterns and trends. It’s about harnessing the