Introduction Valentine’s Day, celebrated on February 14th each year, transcends its traditional roots of romantic expressions to become a pivotal event in the global retail calendar. This day of love and affection is characterized by the exchange of gifts, from timeless…
Competitive Intelligence Ultimate Guide: Essential Methods & Tools
In business, flying blind is a high-stakes gamble. Whether you are a scaling startup or an established enterprise, your competitors are actively launching new features, shifting their pricing strategies, and eyeing your market share. Winning doesn’t mean guessing what they will…
Foot Traffic Data Providers: Top Platforms Compared [2026]
Choosing a foot traffic data provider is one of the more consequential data purchasing decisions a retail or real estate team will make. The provider you select determines the accuracy of your site selection models, the reliability of your competitive benchmarks,…
Black Friday Recap 2023: Physical Retail Trends – A Comprehensive Study of 5-Year Foot Traffic Data
High-level findings Total visits to stores on Black Friday in 2023 decreased by approximately 21.51% compared to 2019. This likely represents a decrease of $1.6 billion of in-store purchases. Compared to last year (2022), 2023 Black Friday visits were down by…
Christmas Retail Industry Trends By the Numbers in 2023
The long-awaited holiday season is just around the corner. After some difficult years for the retail sector during the pandemic and the Russia-Ukraine war, the retail industry must now face cost-sensitive consumers during a cost-of-living crisis and inflation. While retailers can’t…
How to Start a Successful Pop-Up Shop: From Concept to Cash
Pop-up shops are a new way for customers to find, enjoy, and purchase your products. For new business owners or established retailers, a pop-up shop is an effective additional form of revenue and an addition to your retail marketing strategy. But…
Halloween 2023: In-depth Data Analysis for the Retail Industry in October
Americans spend billions of dollars on Halloween costumes, decorations, and candy each year, but Party City is going bankrupt. As 20% of Party City annual sales come from Halloween, are businesses still benefiting from Halloween? See our analysis of foot traffic…
What Is Foot Traffic? Definition, Examples & Why It Matters for Retail
Foot traffic is the number of people who enter a physical location within a given time period. In retail, it is the single most important leading indicator of store performance, and it underpins nearly every decision made by store operations, real…