Choosing a foot traffic data provider is one of the more consequential data purchasing decisions a retail or real estate team will make. The provider you select determines the accuracy of your site selection models, the reliability of your competitive benchmarks,…
Black Friday Recap 2023: Physical Retail Trends – A Comprehensive Study of 5-Year Foot Traffic Data
High-level findings Total visits to stores on Black Friday in 2023 decreased by approximately 21.51% compared to 2019. This likely represents a decrease of $1.6 billion of in-store purchases. Compared to last year (2022), 2023 Black Friday visits were down by…
Christmas Retail Industry Trends By the Numbers in 2023
The long-awaited holiday season is just around the corner. After some difficult years for the retail sector during the pandemic and the Russia-Ukraine war, the retail industry must now face cost-sensitive consumers during a cost-of-living crisis and inflation. While retailers can’t…
How to Start a Successful Pop-Up Shop: From Concept to Cash
Pop-up shops are a new way for customers to find, enjoy, and purchase your products. For new business owners or established retailers, a pop-up shop is an effective additional form of revenue and an addition to your retail marketing strategy. But…
Halloween 2023: In-depth Data Analysis for the Retail Industry in October
Americans spend billions of dollars on Halloween costumes, decorations, and candy each year, but Party City is going bankrupt. As 20% of Party City annual sales come from Halloween, are businesses still benefiting from Halloween? See our analysis of foot traffic…
What Is Foot Traffic? Definition, Examples & Why It Matters for Retail
Foot traffic is the number of people who enter a physical location within a given time period. In retail, it is the single most important leading indicator of store performance, and it underpins nearly every decision made by store operations, real…