In the evolving landscape of finance and investment, the quest for an edge over the competition is relentless. Traditional data sources, while still vital, are no longer enough. But what exactly is alternative data, and why has it become such a…
Shopping Mall Analytics: Data, AI, Benefits & How to Use It
While consumers flock to e-commerce and the struggles of brick-and-mortar stores grow, shopping malls must be more creative and decisive to increase foot traffic. Tenants inside shopping malls have long been ahead of the game when it comes to implementing analytics….
The Future of Shopping Malls: How Retail is Transforming in 2025
Years ago, malls were the beating heart of retail. But the rise of e-commerce, the effects of the pandemic, and the rising costs of running a brick-and-mortar store have all impacted shopping mall foot traffic. That doesn’t mean the future of shopping…
Trade Area Analysis Complete Guide, Methods & Tools 2026
Understanding the dynamics of trade areas is crucial for any business seeking to thrive in today’s competitive landscape. Whether you’re opening a new retail store or looking to maximize your market reach, knowing the specifics of your trade area can make…
pass_by’s Enhanced Predictive Model Brings Industry-Leading Accuracy to Future Foot Traffic
Key Takeaways: The journey Accurate foot traffic data is crucial for retailers to make informed operational decisions in today’s fast-paced retail environment. However, traditional foot traffic solutions have often relied heavily on location data, leading to noisy signals, siloed measurements, and…
CPG Analytics Ultimate Guide 2026: Data Sources, Tools & Tips
Consumer Packaged Goods (CPG) analytics is a powerful tool that helps businesses understand and leverage their data to drive sales, optimize operations, and enhance customer experience. Whether you’re a large corporation or a budding startup, using CPG analytics can provide profound…
Retail Shrinkage Guide: Types, Causes & How to Prevent It
What is retail shrinkage? Retail shrinkage is when a retail company’s inventory has less inventory than recorded. For example, if a record store has an inventory of $5,000, but only has $2,000 in physical stock then shrinkage is $3,000 as some of…
Retail Site Selection: How to Choose Store Locations With Data
A retail lease is typically a 5-10 year commitment. The location you choose determines the ceiling on your store’s performance for the entire duration. No amount of operational excellence, marketing spend, or merchandising skill can overcome a fundamentally wrong location. Get…
How Important is Valentine’s Day for Retailers? A 5 Year Traffic Study
Introduction Valentine’s Day, celebrated on February 14th each year, transcends its traditional roots of romantic expressions to become a pivotal event in the global retail calendar. This day of love and affection is characterized by the exchange of gifts, from timeless…
Competitive Intelligence Ultimate Guide: Essential Methods & Tools
In business, flying blind is a high-stakes gamble. Whether you are a scaling startup or an established enterprise, your competitors are actively launching new features, shifting their pricing strategies, and eyeing your market share. Winning doesn’t mean guessing what they will…