Understanding the dynamics of trade areas is crucial for any business seeking to thrive in today’s competitive landscape. Whether you’re opening a new retail store or looking to maximize your market reach, knowing the specifics of your trade area can make…
CPG Analytics Ultimate Guide 2026: Data Sources, Tools & Tips
Consumer Packaged Goods (CPG) analytics is a powerful tool that helps businesses understand and leverage their data to drive sales, optimize operations, and enhance customer experience. Whether you’re a large corporation or a budding startup, using CPG analytics can provide profound…
Retail Shrinkage Guide: Types, Causes & How to Prevent It
What is retail shrinkage? Retail shrinkage is when a retail company’s inventory has less inventory than recorded. For example, if a record store has an inventory of $5,000, but only has $2,000 in physical stock then shrinkage is $3,000 as some of…
Retail Site Selection: How to Choose Store Locations With Data
A retail lease is typically a 5-10 year commitment. The location you choose determines the ceiling on your store’s performance for the entire duration. No amount of operational excellence, marketing spend, or merchandising skill can overcome a fundamentally wrong location. Get…
How Important is Valentine’s Day for Retailers? A 5 Year Traffic Study
Introduction Valentine’s Day, celebrated on February 14th each year, transcends its traditional roots of romantic expressions to become a pivotal event in the global retail calendar. This day of love and affection is characterized by the exchange of gifts, from timeless…
Competitive Intelligence Ultimate Guide: Essential Methods & Tools
In business, flying blind is a high-stakes gamble. Whether you are a scaling startup or an established enterprise, your competitors are actively launching new features, shifting their pricing strategies, and eyeing your market share. Winning doesn’t mean guessing what they will…
Foot Traffic Data Providers: Top Platforms Compared [2026]
Choosing a foot traffic data provider is one of the more consequential data purchasing decisions a retail or real estate team will make. The provider you select determines the accuracy of your site selection models, the reliability of your competitive benchmarks,…
Customer Segmentation: Complete Step-by-Step Guide
Customer segmentation is a great way to understand your customers, how to meet their needs, and how you can best reach them. Done well, segmenting customers can increase sales and visits to your business. Keep reading to see how to segment…
Planalytics & pass_by Combine to Forecast The Future of Retail: Predictive Weather-Driven Analytics
Key takeaways: In the dynamic landscape of retail, understanding and predicting consumer behavior is more than just a competitive advantage—it’s a necessity. Today, we’re excited to unveil a transformative partnership between Planalytics and pass_by, two leaders in their respective domains. This…
Black Friday Recap 2023: Physical Retail Trends – A Comprehensive Study of 5-Year Foot Traffic Data
High-level findings Total visits to stores on Black Friday in 2023 decreased by approximately 21.51% compared to 2019. This likely represents a decrease of $1.6 billion of in-store purchases. Compared to last year (2022), 2023 Black Friday visits were down by…