PassBy

Competitive intelligence analysis, tools and methods researching competitors

Competitive Intelligence Ultimate Guide: Essential Methods & Tools

What is competitive intelligence?  Competitive intelligence is the strategic process of gathering and analyzing data on your competitors or wider market. It is also referred to as CI or corporate intelligence.&nbs
foot-traffic-data-providers

Foot traffic data providers: 9 foot traffic data sources + examples

All foot traffic data providers must measure foot traffic while complying with privacy laws by providing anonymized data without personal identifiers.  This type of data provides details such as income levels, tra
customer-segmentation

Customer Segmentation: Complete Step-by-Step Guide 

Customer segmentation is a great way to understand your customers, how to meet their needs, and how you can best reach them. Done well, segmenting customers can increase sales and visits to your business.  Keep re
weather-retail-analytics

Planalytics & pass_by Combine to Forecast The Future of Retail: Predictive Weather-Driven Analytics

Key takeaways: In the dynamic landscape of retail, understanding and predicting consumer behavior is more than just a competitive advantage—it’s a necessity. Today, we’re excited to unveil a transformativ