Today, PassBy is proud to announce a landmark collaboration with OpenAI to launch its App in ChatGPT. This launch marks a historic milestone as the first dedicated retail intelligence tool to join the ChatGPT ecosystem, bringing world-class retail market intelligence data into the world’s leading conversational AI platform.
By leveraging OpenAI’s new Apps SDK and the Model Context Protocol (MCP), PassBy is transforming how the retail industry interacts with physical-world data. We are moving beyond static dashboards and manual reports into a new era of Agentic retail, where complex retail questions are answered instantly through natural conversation.
Pioneering the Future of Retail with OpenAI
While ChatGPT has already changed how we write and code, its integration with PassBy marks its first deep dive into the retail market.
PassBy’s app isn’t just a plugin, it’s a deeply integrated experience. By simply tagging the app in ChatGPT, users gain access to:
- Real-Time Foot Traffic Analytics: Get industry-leading, accurate visit data for over 8,000 retail brands and 30,000 retail centers instantly.
- Conversational actions: Describe your ideal customer and location requirements, and let the AI identify the best-performing shopping centers for your next store. Understand competitor performance through conversation and understand which stores are lagging in their local market.
- Competitive Intelligence: Compare market share and “capture rates” between brands (e.g., Target vs. Walmart) across any U.S. zip code.
- Multiple data views: Regional, demographic and many more pivots are available by simply asking directly in your ChatGPT workflow.
Why First in Retail Matters
For decades, the physical retail world has lagged behind e-commerce in terms of data speed. While online stores have real-time clickstream data, physical stores have often relied on month-old reports.
By being the first retail intelligence app on ChatGPT, PassBy is leveling the playing field. We are giving every business, from local boutiques to global enterprises, the same digital-first visibility into physical shopper behavior that was previously reserved for the world’s largest tech giants.
At PassBy, we’ve always believed that the future of retail is conversational, says Sam Amrani, CEO of PassBy. “By partnering with OpenAI, we are making retail intelligence as easy as sending a text. You no longer need to be a data scientist to understand where the shoppers are going, and what the market is doing, you just need to ask.
How to Get Started
The PassBy App is available starting today in the ChatGPT App Directory.
- Open ChatGPT.
- Search for Almanac by PassBy in the App Directory and add the app.
- Start asking about your stores, competitors, brands, or neighborhoods.