Apparel is one of the most structurally divided categories in physical retail. The same foot traffic data that shows activewear brands opening stores at an aggressive pace also shows legacy department stores and mall-based specialty retailers losing visits year over year….

Mall operators and CRE investors are sitting on one of the most data-rich environments in retail, yet many still make portfolio decisions using occupancy rates and tenant sales reports alone. Foot traffic data adds the layer that those metrics miss: how…