Market analysis is essential when making a decision on buying, selling, or leasing a property or land. It can also inform how you market and advertise the location. Using data and technological solutions, analysis can be completed efficiently and offer insights…
Retail Site Selection: How to Choose Store Locations With Data
A retail lease is typically a 5-10 year commitment. The location you choose determines the ceiling on your store’s performance for the entire duration. No amount of operational excellence, marketing spend, or merchandising skill can overcome a fundamentally wrong location. Get…
Foot Traffic Data Providers: Top Platforms Compared [2026]
Choosing a foot traffic data provider is one of the more consequential data purchasing decisions a retail or real estate team will make. The provider you select determines the accuracy of your site selection models, the reliability of your competitive benchmarks,…
Customer Segmentation: Complete Step-by-Step Guide
Customer segmentation is a great way to understand your customers, how to meet their needs, and how you can best reach them. Done well, segmenting customers can increase sales and visits to your business. Keep reading to see how to segment…
What is Geospatial Data and How to Get It
Geospatial data empowers businesses and organizations to make informed decisions, understand the rise and fall of sales, and locate opportunities. Understanding it and how best to use it opens the door to more detailed analysis and understanding of consumer behavior. At…