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The Alo Yoga Ascent: How a Challenger Brand Is Rewriting the Activewear Category – Retail Data Analysis

For the better part of a decade, Lululemon owned activewear. It built a category, trained a consumer, and made the premium yoga pant a cultural artefact. But foot traffic data tells a new story. Alo Yoga – a brand that operated…

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Nike Foot Traffic – US Stores Show Positive YoY Growth Ahead Of Latest Earnings Call

Nike’s upcoming earnings call is just around the corner. After a tough start to 2024, is Nike bouncing back? For retail professionals looking to stay ahead of industry trends or investors looking to bolster their portfolios, understanding the current state of…

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