In the first quarter of 2024, Chick-fil-A experienced a significant increase in foot traffic among teenagers, coinciding with the chain’s publicized efforts to strengthen its Diversity, Equity, and Inclusion (DEI) policies. This surge, captured through pass_by’s advanced in-store sensors, illustrates a…
Report: The Beyoncé Effect – New Track Boosts Levi’s Foot Traffic by 19.87%
The power of celebrity influence in modern retail has never been clearer. Beyoncé’s latest country album, “Cowboy Carter,” featuring the hit single “LEVII’S JEANS” with Post Malone, has dramatically increased foot traffic in Levi’s stores across the United States. At pass_by,…
Navigating the New Pet Economy: Gen Z’s Influence on Pet Retail
In a revealing shift within the pet retail sector, recent analytics from pass_by have highlighted a compelling trend: Gen Z’s discernible impact on pet store traffic. This development not only showcases the evolving consumer landscape but also signals a pivotal moment…
How Important is Valentine’s Day for Retailers? A 5 Year Traffic Study
Introduction Valentine’s Day, celebrated on February 14th each year, transcends its traditional roots of romantic expressions to become a pivotal event in the global retail calendar. This day of love and affection is characterized by the exchange of gifts, from timeless…
Black Friday Recap 2023: Physical Retail Trends – A Comprehensive Study of 5-Year Foot Traffic Data
High-level findings Total visits to stores on Black Friday in 2023 decreased by approximately 21.51% compared to 2019. This likely represents a decrease of $1.6 billion of in-store purchases. Compared to last year (2022), 2023 Black Friday visits were down by…