Today we’re launching the Almanac plugin for Microsoft Copilot, bringing PassBy’s foot traffic and retail intelligence data directly into the tools your team already works in — Copilot chat, Teams, and Excel. It’s a meaningful shift in how Almanac can be…
Retail Customer Personas: Data-Driven Guide [2026]
The typical retail customer persona is a work of fiction. It has a name (usually something like “Suburban Sarah” or “Active Alex”), a stock photo, a fictional salary, and a paragraph of backstory that reads like a dating profile. It gets…
Customer Segmentation for Retail: The Data-Driven Guide [2026]
A retailer with 200 stores does not have one customer. It has dozens of distinct customer segments visiting different locations at different times, spending different amounts, and responding to different messages. The question is whether your segmentation model reflects that reality…
The Retail Site Selection Process: Step-by-Step Framework [2026]
A site selection decision that takes six months and costs $40,000 in analytics time is not inherently better than one that takes six weeks. What matters is whether the process produces sites that perform — stores that hit their revenue targets,…
Retail Media Networks: The Complete Guide for Retail & CPG [2026]
Every retailer with a fleet of stores is sitting on an advertising business. The math is hard to argue with: Amazon generated $68.6 billion in advertising revenue in 2025. Walmart Connect brought in $6.4 billion the same year, up 46% year…
Inside Target’s May 2026 store openings: A market-by-market analysis
On April 20, Target confirmed it will open six new stores in May across Arizona, Missouri, New Jersey and North Carolina — the latest installment in a strategy aimed at adding 30 stores in 2026 and 300 by 2035. Five of…
Commercial Real Estate Data Sources: Where to Get the Data That Drives Better Decisions
Every commercial real estate decision relies on data. The question is which data, from where, and whether the sources you are using actually answer the questions your team is asking. Most CRE professionals work with two or three familiar platforms and…
Tenant Mix Optimization: How Landlords and Developers Use Data to Build Better Centers
The right tenant mix is the difference between a center that draws traffic and one that merely contains stores. A mall anchored by a struggling department store with a rotating cast of transient tenants generates different outcomes than one anchored by…
Retail Portfolio Optimization: How to Manage Your Store Network With Data
Most retail real estate teams spend the majority of their time evaluating new locations. The portfolio they already have receives less analytical attention, even though the existing network represents the largest asset on the balance sheet and the greatest source of…
Retail Expansion Strategy: How to Plan Store Growth With Data
Opening more stores is not a strategy. Opening the right stores, in the right markets, at the right pace, in the right format is a strategy. The distinction explains why some retailers triple their store count and grow profitably while others…