Mall operators and CRE investors are sitting on one of the most data-rich environments in retail, yet many still make portfolio decisions using occupancy rates and tenant sales reports alone. Foot traffic data adds the layer that those metrics miss: how…
Free Foot Traffic Data: What’s Available and When You Need to Pay
If you are researching foot traffic data for the first time, the natural starting point is finding out what you can get for free. It is a reasonable instinct. Before committing budget to a data platform, you want to understand what…
How to Measure Foot Traffic: 8 Methods Compared (From Manual Counts to AI)
There is no single best way to measure foot traffic. The right method depends on whether you need to count people at a single entrance, understand movement patterns inside a store, or benchmark visit trends across thousands of locations you have…
Foot Traffic API: How to Integrate Real-Time Visit Data Into Your Stack
A foot traffic API lets you pull visit data, demographics, trade areas, and competitive benchmarks directly into your own systems. Instead of logging into a separate dashboard, the data flows programmatically into the tools your team already uses: internal BI platforms,…
Foot Traffic Data: The Complete Guide to Analytics, Sources & How to Use It
If you already know what foot traffic is and you are evaluating how to get the data, this is where to start. Foot traffic data has become a core input for retailers making site selection decisions, operations teams optimising store performance,…
The Kohl’s Comeback: What Foot Traffic Data Shows on Off-Price Brands
The mainstream narrative on Kohl’s is bleak: a mid-tier department store caught between discount giants and off-price specialists, losing relevance and closing stores. PassBy’s foot traffic data tells a more complicated story. Yes, Kohl’s is under pressure. But it is also…
The Alo Yoga Ascent: How a Challenger Brand Is Rewriting the Activewear Category – Retail Data Analysis
For the better part of a decade, Lululemon owned activewear. It built a category, trained a consumer, and made the premium yoga pant a cultural artefact. But foot traffic data tells a new story. Alo Yoga – a brand that operated…
Grocery Retail in 2026: A 5-Year Deep Dive into Changing Shopper Behavior & Brand Affinity
The grocery industry is currently navigating its most significant behavioral shift in a decade. After a year of budget-tightening in 2025, the first quarter of 2026 has brought consumers back to physical stores – but they aren’t shopping the way they…
PassBy Launches ChatGPT App, Bringing Real-Time Retail Intelligence to the World’s Leading Conversational AI
Today, PassBy is proud to announce a landmark collaboration with OpenAI to launch its App in ChatGPT. This launch marks a historic milestone as the first dedicated retail intelligence tool to join the ChatGPT ecosystem, bringing world-class retail market intelligence data…
Introducing Almanac 2.0: A Clearer Way to Understand Retail Performance
Retail performance is shaped by more than what happens inside your stores. Sales, traffic, and KPIs tell you what happened — but they rarely explain why. As markets grow more complex and retail environments evolve, teams need stronger context to interpret…