Executive Summary: The +1.17% Baseline As the final data points settle from Black Friday 2025, the U.S. retail market has posted a 1.17% year-over-year increase in total in-store visits. This figure-representing 53.04 million individual visits compared to 52.43 million in 2024-serves…
The Back-to-School 2025 Report: Last-Minute Rush and the New Back-to-School Calendar
This is a report on the 2025 Back-to-School season. We have an insteractive dashboard where you can view this data in a live environment, to view that please click here → Executive Summary The 2025 back-to-school season was defined by a…
The Anti-Prime Day Surge: How Physical Retailers Are Fighting Back — and Winning
For nearly a decade, Amazon Prime Day has been the defining retail event of mid-July — a digital blockbuster that not only floods inboxes with “lightning deals” but also triggers a wave of reactive discounting across the industry. But this year,…
Almanac release notes 2025.27.1
Release Notes Release: 2025.27.1 Date: 1st July 2025 📑 Summary This release makes it easier to create and understand comparisons, overlays store context on Spend trends, and fixes key issues slowing users down. ⭐️ Key Updates 1. Overlay POIs on map…
US Foot Traffic Data from pass_by Now Available on Exabel
pass_by is the latest alternative data vendor to partner with Exabel and integrate our US foot traffic dataset into Exabel’s platform. Our geolocation dataset is available immediately to fundamental investors via the Exabel platform. We’re thrilled to join Exabel as a…
Skechers Snapshot Q1 2025 – Foot Traffic & Sales Dip
Skechers will share first‑quarter results on Thursday, April 24. The brand wrapped 2024 with a record $8.97 billion in sales and plans to open up to 200 new stores in 2025, so most headlines will focus on growth. Yet pass_by location…
Foot Traffic and Trade Tariffs – What Store Visits Data Says About Changing Consumer Behavior
Key Takeaways: As rumors of upcoming tariffs sweep through headlines, consumer behavior is responding in real time—and nowhere is this more apparent than in shifting foot traffic patterns. Recent data from pass_by shows that store visits for multiple retail categories spiked,…
2024 Retail Holiday Shopping Season So Far – Report
As the 2024 holiday season nears its finale, our in-store foot traffic analysis reveals a nuanced consumer landscape. While early December started off with double-digit year-over-year declines in store visits, the gap narrowed as the holidays approached, suggesting that shoppers are…
Black Friday 2024 – Full Report On Physical Store Visits & Category Performance
Black Friday Store Visits Dip Slightly: A -1.85% YoY Decline Black Friday store visits dipped slightly by –1.85% YoY, reflecting shifts in shopping habits as consumers embraced early discounts and online options. Physical retail remains key, with extended sales spreading traffic…