High-level findings Total visits to stores on Black Friday in 2023 decreased by approximately 21.51% compared to 2019. This likely represents a decrease of $1.6 billion of in-store purchases. Compared to last year (2022), 2023 Black Friday visits were down by…
Christmas Retail Industry Trends By the Numbers in 2023
The long-awaited holiday season is just around the corner. After some difficult years for the retail sector during the pandemic and the Russia-Ukraine war, the retail industry must now face cost-sensitive consumers during a cost-of-living crisis and inflation. While retailers can’t…
How to Start a Successful Pop-Up Shop: From Concept to Cash
Pop-up shops are a new way for customers to find, enjoy, and purchase your products. For new business owners or established retailers, a pop-up shop is an effective additional form of revenue and an addition to your retail marketing strategy. But…
Halloween 2023: In-depth Data Analysis for the Retail Industry in October
Americans spend billions of dollars on Halloween costumes, decorations, and candy each year, but Party City is going bankrupt. As 20% of Party City annual sales come from Halloween, are businesses still benefiting from Halloween? See our analysis of foot traffic…
Foot Traffic Analytics: What Is It, How to Increase Traffic and Track It
Foot traffic data is essential to all retail stores. Understand what is driving traffic to adjust your store’s experience, store, and marketing strategy. All of this data can be a lot to break down. Analyzing the data through reports, AI-powered insights, and…