This week, the United States will know the name of its next President. The polls will close and the announcement will come, state by state, as the doors of the White House open for its next leader. As the world looks…
College Student Spending Report 2024
In the fast-paced world of academia, the consumer patterns of college students reveal a fascinating landscape of choices driven by necessity, aspiration, and technological trends. As the academic year unfolds, students transition from carefree summer days to a routine demanding needs…
Top 9 Retail Industry Trends in 2025: What to Expect
Retailers are bracing themselves as we enter the new year. Last year gave us AI breakthroughs, unique shopping experiences, and the continued growth of celebrity commerce. This year we’re expecting to see more innovative retail sales trends and carefully targeted campaigns…
Data Accuracy: Why It Matters & How to Achieve It
In the fast-paced world of data-driven decision-making, data accuracy isn’t just a nice-to-have—it’s essential. Accurate data is the backbone of successful strategies, enabling organizations to build trust, drive performance, and maintain competitiveness. High data accuracy reduces uncertainty, letting you make decisions…
Most Popular Fast Food Chains in America + Foot Traffic Data
Welcome to the ultimate guide on America’s most popular fast food chains and foot traffic data to prove it. Ever wondered if there are really more Subways than McDonald’s in the U.S.? We’ve got the insights and data to quench that curiosity….
Understanding Retail Corridors: Analysis, Examples + Tips for Success
Retail corridors are vibrant, concentrated areas home to a variety of businesses including shops and restaurants. These corridors form the backbone of urban commerce, providing a dense mix of offerings which can attract a wide range of consumers. What makes retail…
Urban vs Suburban Retail: Differences & Benefits for Retailers
Suburban retail, since 2020, has outperformed urban retail because of economic factors. What does the rise of suburban retail mean for the industry and will the trend flip once again in the future? We take a look at everything from foot…
Hardware vs. GPS Data: Geospatial Data Compared
Whether you’re a retailer, data analyst, or a business decision-maker, understanding the strengths and weaknesses of various data sources is crucial. We’ll explain the differences between GPS and hardware-based geospatial data. “Over-reliance on GPS data from geospatial data providers has led…
How AI Is Helping Retailers Stay Competitive
The very word ‘retail’ has become synonymous with innovation. Physical retail has had to innovate to evolve to overcome consumer sluggishness, a pandemic, and countless disruptive technologies in the last couple of years alone. The industry’s resilience and progress can largely…
Alternative Data Guide: Types, Examples & Challenges
In the evolving landscape of finance and investment, the quest for an edge over the competition is relentless. Traditional data sources, while still vital, are no longer enough. But what exactly is alternative data, and why has it become such a…