This week, the United States will know the name of its next President. The polls will close and the announcement will come, state by state, as the doors of the White House open for its next leader. As the world looks…
Most Popular Fast Food Chains in America + Foot Traffic Data
Welcome to the ultimate guide on America’s most popular fast food chains and foot traffic data to prove it. Ever wondered if there are really more Subways than McDonald’s in the U.S.? We’ve got the insights and data to quench that curiosity….
The Future of Shopping Malls: How Retail is Transforming in 2025
Years ago, malls were the beating heart of retail. But the rise of e-commerce, the effects of the pandemic, and the rising costs of running a brick-and-mortar store have all impacted shopping mall foot traffic. That doesn’t mean the future of shopping…
Trade Area Analysis Complete Guide, Examples + Benefits
Trade area analysis is a crucial concept in the world of retail and service provision. At its core, it involves looking at the geographic area from which a business draws its customers. This analysis helps businesses understand where their customers come…
Customer Segmentation: Complete Step-by-Step Guide
Customer segmentation is a great way to understand your customers, how to meet their needs, and how you can best reach them. Done well, segmenting customers can increase sales and visits to your business. Keep reading to see how to segment…
Christmas Retail Industry Trends By the Numbers in 2023
The long-awaited holiday season is just around the corner. After some difficult years for the retail sector during the pandemic and the Russia-Ukraine war, the retail industry must now face cost-sensitive consumers during a cost-of-living crisis and inflation. While retailers can’t…
What is Consumer Buying Behavior?
Consumer buying behavior is complex, and there is much for retailers to understand about both their existing customers, and their potential new customers. The information that can be gained by studying consumer behavior can be incredibly beneficial in helping businesses to decide on…