Executive Summary: The +1.17% Baseline As the final data points settle from Black Friday 2025, the U.S. retail market has posted a 1.17% year-over-year increase in total in-store visits. This figure-representing 53.04 million individual visits compared to 52.43 million in 2024-serves…
Black Friday Traffic Trends: 5-Year Analysis for Apparel Retail Success
Black Friday has long been the pinnacle of holiday shopping, enticing throngs of consumers with tantalizing deals and discounts. Over the past five years, apparel retailers have navigated various shifts in consumer behavior and economic fluctuations that have significantly impacted Black…
Black Friday 2024 – Full Report On Physical Store Visits & Category Performance
Black Friday Store Visits Dip Slightly: A -1.85% YoY Decline Black Friday store visits dipped slightly by –1.85% YoY, reflecting shifts in shopping habits as consumers embraced early discounts and online options. Physical retail remains key, with extended sales spreading traffic…
Black Friday Recap 2023: Physical Retail Trends – A Comprehensive Study of 5-Year Foot Traffic Data
High-level findings Total visits to stores on Black Friday in 2023 decreased by approximately 21.51% compared to 2019. This likely represents a decrease of $1.6 billion of in-store purchases. Compared to last year (2022), 2023 Black Friday visits were down by…