Foot traffic shows interest. Spend shows intent.
The difference between foot traffic and spend lies actionable insights.
Spending behaviour varies significantly by location, category, and market context.
A busy store doesn’t always mean a healthy market.
Providing unmatched levels of visibility into retail behavior.
pass_by’s insights helped us to understand the full impact of our store network, not just in terms of store foot traffic, but how each venue supports our broader e-commerce strategy. It gave us the confidence to make operational decisions that were reinforced by data, and helped us to properly optimize millions in revenue."
Plan expansion, optimise portfolios, and reduce site risk using observed customer behaviour.
Diagnose underperformance, benchmark locally, and prioritise actions that drive results.
Measure real-world impact, optimise spend, and understand how customers move across brands and locations.