Retail performance is shaped by more than what happens inside your stores.

Sales, traffic, and KPIs tell you what happened — but they rarely explain why. As markets grow more complex and retail environments evolve, teams need stronger context to interpret performance shifts with confidence.

Today, we’re introducing PassBy 2.0 — the next evolution of our market intelligence platform.

Why We Built PassBy 2.0

Over the past year, we’ve worked closely with retail teams across Store Operations, Marketing, and Real Estate. The feedback was consistent:

They didn’t just want more data.

They wanted clearer interpretation.

Stronger benchmarking.

More confidence in decisions.

PassBy 2.0 is built around that need.

What’s New

A clearer, more intuitive platform experience

We’ve redesigned the interface to make insights easier to interpret and workflows more seamless.

Stronger competitor benchmarking

Fair, defensible comparisons that help distinguish execution issues from market shifts.

Deeper market context

A more cohesive view across Brands, Markets, Spend, and Trips — so teams see the full retail environment, not isolated metrics.

Improved accuracy in complex environments

Enhanced signal reliability in dense urban retail and multi-level mall settings.

Built for Retail Reality

Retail decisions happen weekly. In trading calls. In campaign reviews. In expansion discussions.

PassBy 2.0 is designed to support those conversations with objective market intelligence that aligns teams around the same external reality.

The result:

• Fewer misdiagnoses.
• Less debate.
• More confident decisions.

PassBy 2.0 is now live.

If you’re an existing user, log in to explore the new experience. If you’d like a walkthrough, our team would be happy to connect.