Years ago, malls were the beating heart of retail. But the rise of e-commerce, the effects of the pandemic, and the rising costs of running a brick-and-mortar store have all impacted shopping mall foot traffic. That doesn’t mean the future of shopping…
Trade Area Analysis Complete Guide, Examples + Benefits
Trade area analysis is a crucial concept in the world of retail and service provision. At its core, it involves looking at the geographic area from which a business draws its customers. This analysis helps businesses understand where their customers come…
CPG Analytics Ultimate Guide 2025
Consumer Packaged Goods (CPG) retailers use analytics to get ahead of competitors and optimize operations. Using data analytics is key. But using it isn’t always straightforward. Keep reading to discover more about CPG analytics and how to use it. What is…
Retail Shrinkage Guide: Types, Causes & How to Prevent It
What is retail shrinkage? Retail shrinkage is when a retail company’s inventory has less inventory than recorded. For example, if a record store has an inventory of $5,000, but only has $2,000 in physical stock then shrinkage is $3,000 as some of…
Retail Site Selection Guide: Checklist, Data & Benefits
Retail site selection analysis is a strategic decision-making process done when selecting a retail location where a retail business chooses a new brick-and-mortar store that has high potential for foot traffic, sales, and branding. Done correctly, site selection can be the foundation of…
How Important is Valentine’s Day for Retailers? A 5 Year Traffic Study
Introduction Valentine’s Day, celebrated on February 14th each year, transcends its traditional roots of romantic expressions to become a pivotal event in the global retail calendar. This day of love and affection is characterized by the exchange of gifts, from timeless…
Competitive Intelligence Ultimate Guide: Essential Methods & Tools
What is competitive intelligence? Competitive intelligence is the strategic process of gathering and analyzing data on your competitors or wider market. It is also referred to as CI or corporate intelligence. Over 90% of Fortune 500 companies use competitive intelligence in…
Foot traffic data providers: 9 foot traffic data sources + examples
All foot traffic data providers must measure foot traffic while complying with privacy laws by providing anonymized data without personal identifiers. This type of data provides details such as income levels, transportation methods, education levels, and the number of visits to…
Customer Segmentation: Complete Step-by-Step Guide
Customer segmentation is a great way to understand your customers, how to meet their needs, and how you can best reach them. Done well, segmenting customers can increase sales and visits to your business. Keep reading to see how to segment…
Planalytics & pass_by Combine to Forecast The Future of Retail: Predictive Weather-Driven Analytics
Key takeaways: In the dynamic landscape of retail, understanding and predicting consumer behavior is more than just a competitive advantage—it’s a necessity. Today, we’re excited to unveil a transformative partnership between Planalytics and pass_by, two leaders in their respective domains. This…