Our report covers the week and day of the Super Bowl from 2020 to 2025 to uncover the impact of the Super Bowl on retail in terms of foot traffic visits. Our data shows that the Super Bowl generally has a negative…
2024 Retail Holiday Shopping Season So Far – Report
As the 2024 holiday season nears its finale, our in-store foot traffic analysis reveals a nuanced consumer landscape. While early December started off with double-digit year-over-year declines in store visits, the gap narrowed as the holidays approached, suggesting that shoppers are…
Black Friday 2024 – Full Report On Physical Store Visits & Category Performance
Black Friday Store Visits Dip Slightly: A -1.85% YoY Decline Black Friday store visits dipped slightly by –1.85% YoY, reflecting shifts in shopping habits as consumers embraced early discounts and online options. Physical retail remains key, with extended sales spreading traffic…
Black Friday 2024 Foot Traffic Predictions
Overall, our AI-powered insights using 5 years of historical foot traffic data predicts a drop in visits of -1.62% overall for retailers in the United States. Keep scrolling for the full details on your retail category and competitors. Methodology At midnight on Black Friday…
How U.S. Elections Influence Consumer Spending
This week, the United States will know the name of its next President. The polls will close and the announcement will come, state by state, as the doors of the White House open for its next leader. As the world looks…
Most Popular Fast Food Chains in America + Foot Traffic Data
Welcome to the ultimate guide on America’s most popular fast food chains and foot traffic data to prove it. Ever wondered if there are really more Subways than McDonald’s in the U.S.? We’ve got the insights and data to quench that curiosity….
Nike Foot Traffic – US Stores Show Positive YoY Growth Ahead Of Latest Earnings Call
Nike’s upcoming earnings call is just around the corner. After a tough start to 2024, is Nike bouncing back? For retail professionals looking to stay ahead of industry trends or investors looking to bolster their portfolios, understanding the current state of…
Report: Sephora’s Recent Surge & Wider Analysis Of Cosmetics Stores
Diving into the ever-evolving landscape of the beauty industry, one company that continues to shine as a leading light is Sephora. Not just staying afloat, but actively defying prevalent market trends with booming growth. This comprehensive report leans on the advanced…
Report: Chick-fil-A Tennage Visits Up 8.93% After Change In DEI Policy
In the first quarter of 2024, Chick-fil-A experienced a significant increase in foot traffic among teenagers, coinciding with the chain’s publicized efforts to strengthen its Diversity, Equity, and Inclusion (DEI) policies. This surge, captured through pass_by’s advanced in-store sensors, illustrates a…
Report: The Beyoncé Effect – New Track Boosts Levi’s Foot Traffic by 19.87%
The power of celebrity influence in modern retail has never been clearer. Beyoncé’s latest country album, “Cowboy Carter,” featuring the hit single “LEVII’S JEANS” with Post Malone, has dramatically increased foot traffic in Levi’s stores across the United States. At pass_by,…