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Black Friday 2025 report from PassBy

Report: Black Friday 2025 Store Visit Performance

Executive Summary: The +1.17% Baseline As the final data points settle from Black Friday 2025, the U.S. retail market has posted a 1.17% year-over-year increase in total in-store visits. This figure-representing 53.04 million individual visits compared to 52.43 million in 2024-serves…

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Black Friday Traffic Trends: 5-Year Analysis for Apparel Retail Success

Black Friday has long been the pinnacle of holiday shopping, enticing throngs of consumers with tantalizing deals and discounts. Over the past five years, apparel retailers have navigated various shifts in consumer behavior and economic fluctuations that have significantly impacted Black…

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Halloween Retail Insights: Analyzing Peak Shopping Periods & Foot Traffic Data

Halloween emerges throughout October not just as a celebration of all things spooky, but as a significant retail event shaping shopping behaviors. Each fall, consumers eagerly await the arrival of the season’s festivities, increasing foot traffic and spend patterns in the retail market….

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Who Really Won the iPhone 17 Launch? A Foot Traffic Data Deep Dive

Consumers aren’t just going directly to Apple stores for the latest iPhone. More customers are turning to T-Mobile and other wireless competitors, buying online, or delaying a device upgrade.   At pass_by, we offer the highest in market accuracy with 94% correlation…

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The Back-to-School 2025 Report: Last-Minute Rush and the New Back-to-School Calendar

This is a report on the 2025 Back-to-School season. We have an insteractive dashboard where you can view this data in a live environment, to view that please click here → Executive Summary The 2025 back-to-school season was defined by a…

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Understanding Jewelry Retail Performance in 2025: Analyzing Top Brands, Foot Traffic Trends + Spend Data

In this comprehensive guide, we’ll take a look at the current state of jewelry retail in the USA in 2025, uncovering the top jewelry stores and brands that are capturing consumers’ hearts and wallets. From analyzing foot traffic trends to year-on-year spending data…

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Summer 2025 Retail Trends: Foot Traffic & Spend Insights

Summer is here! Consumers are spending more than last year and spending more often. Total retail spending increased by 7.08% across the US, indicating a vibrant economic landscape that retailers can capitalize on. Some retailers like those in consumer electronics have…

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The Anti-Prime Day Surge: How Physical Retailers Are Fighting Back — and Winning

For nearly a decade, Amazon Prime Day has been the defining retail event of mid-July — a digital blockbuster that not only floods inboxes with “lightning deals” but also triggers a wave of reactive discounting across the industry. But this year,…

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Skechers Snapshot Q1 2025 – Foot Traffic & Sales Dip

Skechers will share first‑quarter results on Thursday, April 24. The brand wrapped 2024 with a record $8.97 billion in sales  and plans to open up to 200 new stores in 2025, so most headlines will focus on growth. Yet pass_by location…

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Valentine’s Day Top Retailers + Foot Traffic Data 2025

Which retail brand won the hearts of American consumers? Ever wondered which jewelry brands are the most popular or which chocolate retailers see the most foot traffic? Our report covers 5 years of Valentine’s Day foot traffic data to give you…

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