pass_by is the latest alternative data vendor to partner with Exabel and integrate our US foot traffic dataset into Exabel’s platform. Our geolocation dataset is available immediately to fundamental investors via the Exabel platform. We’re thrilled to join Exabel as a…
Data Accuracy: Why It Matters & How to Achieve It
In the fast-paced world of data-driven decision-making, data accuracy isn’t just a nice-to-have—it’s essential. Accurate data is the backbone of successful strategies, enabling organizations to build trust, drive performance, and maintain competitiveness. High data accuracy reduces uncertainty, letting you make decisions…
Hardware vs. GPS Data: Geospatial Data Compared
Whether you’re a retailer, data analyst, or a business decision-maker, understanding the strengths and weaknesses of various data sources is crucial. We’ll explain the differences between GPS and hardware-based geospatial data. “Over-reliance on GPS data from geospatial data providers has led…
Nike Foot Traffic – US Stores Show Positive YoY Growth Ahead Of Latest Earnings Call
Nike’s upcoming earnings call is just around the corner. After a tough start to 2024, is Nike bouncing back? For retail professionals looking to stay ahead of industry trends or investors looking to bolster their portfolios, understanding the current state of…
Best Placer.ai Alternatives and Competitors
Looking for a location intelligence service like Placer.ai? Depending on what you need your provider to do and your budget, there are many Placer.ai alternatives to consider. We’ll run you through the big and the smaller names to help you find…
Alternative Data Guide: Types, Examples & Challenges
In the evolving landscape of finance and investment, the quest for an edge over the competition is relentless. Traditional data sources, while still vital, are no longer enough. But what exactly is alternative data, and why has it become such a…
Real Estate Market Analysis Complete Guide: Tools + Examples
Market analysis is essential when making a decision on buying, selling, or leasing a property or land. It can also inform how you market and advertise the location. Using data and technological solutions, analysis can be completed efficiently and offer insights…
Retail Site Selection Guide: Checklist, Data & Benefits
Retail site selection analysis is a strategic decision-making process done when selecting a retail location where a retail business chooses a new brick-and-mortar store that has high potential for foot traffic, sales, and branding. Done correctly, site selection can be the foundation of…
Foot traffic data providers: 9 foot traffic data sources + examples
All foot traffic data providers must measure foot traffic while complying with privacy laws by providing anonymized data without personal identifiers. This type of data provides details such as income levels, transportation methods, education levels, and the number of visits to…
Customer Segmentation: Complete Step-by-Step Guide
Customer segmentation is a great way to understand your customers, how to meet their needs, and how you can best reach them. Done well, segmenting customers can increase sales and visits to your business. Keep reading to see how to segment…









