Compare your brand’s performance against the most relevant competitors in each market, not national averages or generic benchmarks. This helps teams understand true competitive position where it actually matters.
See how brand performance varies by market, revealing where you are gaining share, losing ground, or holding steady against competitors.
Understand whether changes in brand performance reflect execution, competitive intensity, or shifts in underlying demand before reacting.
Use comparisons grounded in local market reality, giving teams evidence they can stand behind when performance is questioned.
Plan expansion, optimise portfolios, and reduce site risk using observed customer behaviour.
Diagnose underperformance, benchmark locally, and prioritise actions that drive results.
Measure real-world impact, optimise spend, and understand how customers move across brands and locations.
