Walgreens pharmacies (the Walgreens Boots Alliance) and CVS are large pharmacy chains in the US. Both have many stores and offer similar products are services as direct competitors. What is baffling for many consumers is how many of these brands’ stores are…
Best Placer.ai Alternatives and Competitors
Looking for a location intelligence service like Placer.ai? Depending on what you need your provider to do and your budget, there are many Placer.ai alternatives to consider. We’ll run you through the big and the smaller names to help you find…
Shopping Mall Analytics: Data, AI, Benefits & How to Use It
While consumers flock to e-commerce and the struggles of brick-and-mortar stores grow, shopping malls must be more creative and decisive to increase foot traffic. Tenants inside shopping malls have long been ahead of the game when it comes to implementing analytics….
Trade Area Analysis Complete Guide, Examples + Benefits
Trade area analysis is a crucial concept in the world of retail and service provision. At its core, it involves looking at the geographic area from which a business draws its customers. This analysis helps businesses understand where their customers come…
CPG Analytics Ultimate Guide 2025
Consumer Packaged Goods (CPG) retailers use analytics to get ahead of competitors and optimize operations. Using data analytics is key. But using it isn’t always straightforward. Keep reading to discover more about CPG analytics and how to use it. What is…
Retail Shrinkage Guide: Types, Causes & How to Prevent It
What is retail shrinkage? Retail shrinkage is when a retail company’s inventory has less inventory than recorded. For example, if a record store has an inventory of $5,000, but only has $2,000 in physical stock then shrinkage is $3,000 as some of…
Retail Site Selection Guide: Checklist, Data & Benefits
Retail site selection analysis is a strategic decision-making process done when selecting a retail location where a retail business chooses a new brick-and-mortar store that has high potential for foot traffic, sales, and branding. Done correctly, site selection can be the foundation of…
Competitive Intelligence Ultimate Guide: Essential Methods & Tools
What is competitive intelligence? Competitive intelligence is the strategic process of gathering and analyzing data on your competitors or wider market. It is also referred to as CI or corporate intelligence. Over 90% of Fortune 500 companies use competitive intelligence in…
Foot traffic data providers: 9 foot traffic data sources + examples
All foot traffic data providers must measure foot traffic while complying with privacy laws by providing anonymized data without personal identifiers. This type of data provides details such as income levels, transportation methods, education levels, and the number of visits to…
How to Start a Successful Pop-Up Shop: From Concept to Cash
Pop-up shops are a new way for customers to find, enjoy, and purchase your products. For new business owners or established retailers, a pop-up shop is an effective additional form of revenue and an addition to your retail marketing strategy. But…