Halloween emerges throughout October not just as a celebration of all things spooky, but as a significant retail event shaping shopping behaviors. Each fall, consumers eagerly await the arrival of the season’s festivities, increasing foot traffic and spend patterns in the retail market….
Halloween 2023: In-depth Data Analysis for the Retail Industry in October
Americans spend billions of dollars on Halloween costumes, decorations, and candy each year, but Party City is going bankrupt. As 20% of Party City annual sales come from Halloween, are businesses still benefiting from Halloween? See our analysis of foot traffic…