We’re excited to announce the launch of Places 2.0, a major update to one of the most-used sections of the Almanac platform. This release is about one thing: helping you find answers faster. Over the past several months, we’ve reviewed dozens…
Top 12 Must-Watch Retail Brands in 2025
As the 2024 calendar year comes to an end and 2025 kicks off, pass_by is looking at the top brands to add to your radar this year. 2025 is set to be full of surprises from big retailers closing stores to…
Most Popular Fast Food Chains in America + Foot Traffic Data
Welcome to the ultimate guide on America’s most popular fast food chains and foot traffic data to prove it. Ever wondered if there are really more Subways than McDonald’s in the U.S.? We’ve got the insights and data to quench that curiosity….
Urban vs Suburban Retail: Differences & Benefits for Retailers
Suburban retail, since 2020, has outperformed urban retail because of economic factors. What does the rise of suburban retail mean for the industry and will the trend flip once again in the future? We take a look at everything from foot…
Shopping Mall Analytics: Data, AI, Benefits & How to Use It
While consumers flock to e-commerce and the struggles of brick-and-mortar stores grow, shopping malls must be more creative and decisive to increase foot traffic. Tenants inside shopping malls have long been ahead of the game when it comes to implementing analytics….
CPG Analytics Ultimate Guide 2025
Consumer Packaged Goods (CPG) retailers use analytics to get ahead of competitors and optimize operations. Using data analytics is key. But using it isn’t always straightforward. Keep reading to discover more about CPG analytics and how to use it. What is…
Retail Shrinkage Guide: Types, Causes & How to Prevent It
What is retail shrinkage? Retail shrinkage is when a retail company’s inventory has less inventory than recorded. For example, if a record store has an inventory of $5,000, but only has $2,000 in physical stock then shrinkage is $3,000 as some of…
Retail Site Selection Guide: Checklist, Data & Benefits
Retail site selection analysis is a strategic decision-making process done when selecting a retail location where a retail business chooses a new brick-and-mortar store that has high potential for foot traffic, sales, and branding. Done correctly, site selection can be the foundation of…
Competitive Intelligence Ultimate Guide: Essential Methods & Tools
What is competitive intelligence? Competitive intelligence is the strategic process of gathering and analyzing data on your competitors or wider market. It is also referred to as CI or corporate intelligence. Over 90% of Fortune 500 companies use competitive intelligence in…
Foot traffic data providers: 9 foot traffic data sources + examples
All foot traffic data providers must measure foot traffic while complying with privacy laws by providing anonymized data without personal identifiers. This type of data provides details such as income levels, transportation methods, education levels, and the number of visits to…








