PassBy

NewIn Almanac & your AI tools

Meet tto.

PassBy’s market intelligence. Ask Otto in plain language and get answers grounded in real customer behaviour — right inside Almanac, or the AI tools you already use: Claude, Copilot and ChatGPT.

Otto is thinking…
Otto · answer
See how it works
No new tool
ask where you already work
Same as Almanac
identical data & logic
7.5 years
of real-world history
Your login
existing PassBy credentials
How it works

No dashboard. No context switching.

Enterprise software trained everyone to expect friction — a separate dashboard, a separate tab, a separate place to go for an answer. Otto is the opposite — it meets you where you already work: in Almanac, or the assistant you’re already in.

01

Ask in plain language

Ask the way you’d ask a colleague — in Almanac, or right inside Claude, Copilot or ChatGPT.

02

Grounded in Almanac

Answers use the same data and logic as the Almanac platform, so they match what you’d see there.

03

Take it away

Inline charts, tables and maps where the host supports them — ready to drop into your work.

Where it lives

Wherever you already work.

No new app to learn. Otto lives natively in Almanac and connects once to the AI tools you already use — then just ask, with your existing PassBy credentials.

Almanac

Instant analysis, just ask.

Multi-source data

Combining movement, spend, and behavioural signals.

$1tn
Spend indexed
1.5m
Store locations
1m+
Trade areas analysed
50bn
Visits modelled

Cross-functional adoption

Across Ops, Marketing & Real Estate — built for decision-makers, not just analysts.

Trusted by multi-location retailers nationwide.

Example questions

A board of things to ask Otto.

Real questions retail teams ask — across foot traffic, competitors, locations and customers.

Foot traffic

Competitors

Locations

Customers

Get started

Put a retail analyst on every desk.

Otto is a Premium capability. Ask the real world anything — in Almanac, or the tools you already use.

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